The project will implement the agreed Digital Marketing Strategy proposal that was developed in TB2.



The implementation of the project will include establishment of benchmark conditions at the start of the project so that clear evaluation can be carried out at the end.

It is possible that a portfolio of activity will be required by an employer made up of different activities and tasks.

As well as evaluating the project the student will also be required to reflect critically on practical experiences gained, and the impact they may have on his/her views and actions.

Examples of portfolio activity could include:

1. Creation of a Digital Marketing Strategic plan

2. Deployment of a major new feature e.g. e-billing payments systems or establishment of a new website or review and evaluation of an existing website.

3. Audit and re-launch of social media marketing provision.

4. Specification, production and deployment of app.

5. Production of a range of digital media including film, animation and podcasts, where relevant.

6. Budget and investment plan for digital marketing plan.

7. Cost benefit analysis for different investment projects.

8. Devising and implementing a training plan for existing staff.

9. Production of a training manual or style guide

10. Identifying, evaluating business support programmes and where authorised applying on behalf of the organisation.

Business/marketing report (9000 words) 80% (1,2,3,5,6)

Reflective assessment log (1500 words) 20% (4,5)

The student project will provide experiential learning in a place of work.

The project can be in any type of organisation e.g., private sector, public sector, charity or a University but the organisation needs to be big enough and setup to support the student in their work-experience.

It is desirable but not essential for the work project activity to physically take place at external premises. Many SME’s may not have space.

A supervisor is allocated in TB2 who will provide guidance and online sessions are also provided at key stages of the placement.

1. Employ critical and evaluative techniques to implement a project in a digital marketing work setting.

Knowledge and Understanding.

2. Utilise, apply and demonstrate relevant professional work-based skills and knowledge in the field of digital marketing.

Application.



3. Evaluate complex issues both systematically and creatively, make sound judgements in the absence of complete data, and employ appropriate decision-making in complex and unpredictable situations.

Problem Solving.

4. Negotiate the different types of working relationships with staff within the workplace, and others - directly or indirectly - relevant to the project.

Reflection.

5. Critically appraise and evaluate theories learned in relation to practical experience gained in a digital marketing work setting.

Enquiry.

6. Provide training and/or other suitable support measures so that the project or activity can be continued by the company after the student has left the project.

Communication.

VLE learning support material to be provided for independent / self-directed learning

LinkedIn Learning

Microsoft Educator Centre

Module handbook

Open Textbook Library

Course Digital Marketing Facebook group

https://libguides.staffs.ac.uk/businessandmarketing Guide to business and marketing resources

https://www.prolificnorth.co.uk/ Very useful media and marketing website focussed on the North

Barker S and Cole R (2012) Project management 3rd ed Harlow Pearson

Chaffey D and Ellis Chadwick F (2019) Digital marketing: Strategy, Implementation and Practice. 7th Edition Harlow Pearson

Disney, D. (2021)¿The ultimate LinkedIn sales guide: how to use digital and social selling to turn LinkedIn into a lead, sales and revenue generating machine. West Sussex, England: Wiley.

Estes J and MacMillan A (2022)¿User Tested. Wiley.

Moon J A (2008) Reflection in learning and professional development: theory and practice. - London: Routledge Falmer,

Smith K A (2014) Teamwork and project management. 4th ed. New York: McGraw-Hill Education,

Wintage L M (2015) Project management for research and development guiding innovation for positive R&D outcomes e-book

This module is your digital marketing work placement and as such you will implement with an external organisation your skills and knowledge that you have learnt on the course. Placements can be in private, public or charity sector so that you can tailor your project to your career goals.