Module Descriptors
E-MUSIC BUSINESS STRATEGIES
MUSI40168
Key Facts
Faculty of Arts and Creative Technologies
Level 4
15 credits
Contact
Leader: Paul Hodson
Email: P.Hodson@staffs.ac.uk
Hours of Study
Scheduled Learning and Teaching Activities: 36
Independent Study Hours: 114
Total Learning Hours: 150
Assessment
- ASSIGNMENT - PRACTICAL weighted at 50%
- ASSIGNMENT weighted at 50%
Module Details
Module Indicative Content
The module will cover:
1. The types of E-Commerce strategies and methods that are currently available to market, promote and sell music products via internet gateways
2. The exploration of different types of music promotion and sales sites in terms of attracting the maximum commercial and promotional exploitation of music products and their effectiveness
3. Investigation of marketing strategies and techniques used to build up product profile, and ways in which commercial activity can be improved
4. Designing and developing a marketing campaign incorporating digital distribution and sales of a music product
5. The use of internet technology and bandwidth considerations to ensure effective digital distribution of a music product
1. The types of E-Commerce strategies and methods that are currently available to market, promote and sell music products via internet gateways
2. The exploration of different types of music promotion and sales sites in terms of attracting the maximum commercial and promotional exploitation of music products and their effectiveness
3. Investigation of marketing strategies and techniques used to build up product profile, and ways in which commercial activity can be improved
4. Designing and developing a marketing campaign incorporating digital distribution and sales of a music product
5. The use of internet technology and bandwidth considerations to ensure effective digital distribution of a music product
Module Additional Assessment Details
100% in course assessment comprising of a written assignment weighted at 50%, and practical assessments weighted at 50%.
1. Group presentation 50%, assessing Learning Outcome 4.
2. Individual written assignment (1500 words) weighting 50%, assessing Learning Outcomes, 1, 2 and 3.
1. Group presentation 50%, assessing Learning Outcome 4.
2. Individual written assignment (1500 words) weighting 50%, assessing Learning Outcomes, 1, 2 and 3.
Module Learning Strategies
Lectures and interactive laboratory/demonstration sessions.
2 hour lab/lecture per week
1 hour tutorial per week
(1:n)2
(1:30)
2 hour lab/lecture per week
1 hour tutorial per week
(1:n)2
(1:30)
Module Texts
Future of the Music Business: How to Succeed with the New Digital Technologies ? Steve Gordon (Backbeat Books, 2005, ISBN 0-87930-844-3)
Applying E-Commerce in Business - Rana Tassabehji (Sage Publications, 2003, ISBN 9780761948759)
Implementing E-Commerce Strategies- A Guide to Corporate Success after the Dot.Com Bust ? Mark J. Epstein (Greenwood Press, 2003 ISBN 0-275-98463-X)
Applying E-Commerce in Business - Rana Tassabehji (Sage Publications, 2003, ISBN 9780761948759)
Implementing E-Commerce Strategies- A Guide to Corporate Success after the Dot.Com Bust ? Mark J. Epstein (Greenwood Press, 2003 ISBN 0-275-98463-X)
Module Resources
Internet and library resources
Module Special Admissions Requirements
None.