100% In course assessment comprising:-
Portfolio and interview (100%); incorporating Research into the Music Business, how it operates, identifying the traditional methods and the new digital age, plus Financial Balance Sheet (learning outcomes 1, 2 and 3).

You will learn about the Music Industry and the impact of the digital revolution. You will learn about the various types of organisations within the industry and the related function of each (record company, record label, publishing, distribution, retail outlets, social media and viral marketing).
You will be shown how the advent of technology and innovative artistes/producers has affected and changed the Music Business.
You will be taught copyright, licensing and legal issues related to the Music Industry.
You will consider the steps required to set up a small business to produce and market your music, including a review of the business and interpersonal skills required.
You will learn how to develop budget and break even costs for the business and how to prepare suitable accounts.

2 hours per week lecture followed by 1 hour per week tutorial (groups of 20) x 12 weeks
A number of specialist external lectures will be arranged to provide current industry trends.
3 hours student contact per week.

Multimedia Lecture Theatre
Tutorial facilities.

Levinson, J.C., 1998. Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business. 3rd ed. New York: Houghton Mifflin
Levinson, J.C., 2010. Social Media Guerrilla Marketing Entrepreneur Press
Passman, D., 2000. All You Need to Know About the Music Business. 6th ed. New York: Simon and Schuster
Priestman, C., 2002. Web Radio: Radio Production for Internet Streaming. Woburn: Focal Press