The module will cover:
1. The types of UK and European laws and worldwide conventions relating to the copyright and intellectual property ownership of music and related media

2. The exploration of different types of contracts and related clauses in order to define copyright of a music or media work

3. Investigating and defining principals of mechanical and performance copyright and reflecting on their effects on digital and physical distribution

4. Designing and developing contracts to provide legal protection for writers, performers, record companies and distributors of music and related media.

5. The forms and structures of the music industry, how they interrelate and function.

6. An introduction to running a small business within the music industry, the required functions and processes to maintain compliance with the law and the smooth running of the business.

7. An introduction to marketing a product, reviewing both traditional and “new” media approaches, and an understanding of the constantly shifting requirements of each.

8. Cooperating and collaborating with other students in a junior capacity to deliver an outsourced marketing campaign for a music business product.

In semester 1, 2-hour lecture / tutorial sessions per week . In semester 2, 1-hour lecture / tutorial sessions per week 1-hour Seminar sessions per week including joint sessions with Music Business Promotion (level 5) and Management (level 6) students.

Multimedia Lecture Theatre
Tutorial facilities
Internet and library resources

Harrison, A., (2011) Music: The Business: the Essential Guide to the Law and the Deals, Virgin Books.
Haynes, R., (2005) Media Rights and Intellectual Property, Edinburgh University Press.
Levinson, J.C., (1998) Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business. 3rd ed. New York, Houghton Mifflin.
Levinson, J.C., (2010) Social Media Guerrilla Marketing, Entrepreneur Press.
Music Week (http://www.nbmedia.com/), NewBay Media, LLC
ISSN: 0265-1548
Passman D., (2011) All You Need to Know about the Music Business (8th Edition), Viking Books.
Music Business Agreements / Bagehot and Kanaar on music business agreements. By Nick Kanaar and Chris Phillips. - 3rd ed. - London : Sweet & Maxwell, 2009

1. DEMONSTRATE UNDERSTANDING OF UK AND EUROPEAN AND INTERNATIONAL LAWS RELATING TO COPYRIGHT, INTELLECTUAL PROPERTY OWNERSHIP AND ALL RELATED LAWS WITHIN A MUSIC AND MEDIA FRAMEWORK.
[Knowledge and Understanding; Reflection]

2. ANALYSE AND DESIGN A CONTRACT FOR BOTH BUSINESSES AND INDIVIDUALS TO PROVIDE LEGAL PROTECTION FOR THE SALE AND DISTRIBUTION OF A MUSIC RELATED PRODUCT.
[Analysis; Problem Solving]

3. UNDERSTAND THE STRUCTURE AND FUNCTIONING OF THE MUSIC INDUSTRY, HOW IT HAS TRADITIONALLY OPERATED & THE CHANGES BROUGHT ABOUT BY THE IMPACT OF THE NEW DIGITAL AGE. [Enquiry; Learning]

4. WORK EFFECTIVELY AS AN INDIVIDUAL WITHIN A PROJECT TEAM TO MARKET A MUSIC BUSINESS PRODUCT.
[Application; Learning]

5. CRITICALLY APPRAISE AND REFLECT ON THE TEAM EXPERIENCE, ITS PERFORMANCE AND OPERATION. [Reflection]

6. CONSIDER A RANGE OF ESTABLISHED TECHNIQUES AND SELECT AN APPROPRIATE ONE TO PROVIDE SOLUTIONS TO PROBLEMS.
[Problem Solving]

7. COLLABORATE WITH TEAM MEMBERS TOWARDS A COMMON GOAL.
[Communication]

In course assessment comprising:

Contract development & presentation by the student to protect the rights holder and enable the sale and distribution of music by a third party. (40%) |Covering learning outcomes 1, 2 & 3.

Work in Progress interview (20%) Covering learning outcomes 1,2,3 & 6

Individual reflective portfolio detailing their marketing based contribution to a music business project. (40%) Covering learning outcomes 3, 4, 5, 6, 7.

Have you ever wondered how we discover the music we listen to? Have you ever thought about becoming your own record label? On this module you will learn about how to develop a marketing campaign for a music product. Whether it’s your latest single or an event you are promoting, this module will give you skills to maximise of your sales potential.