The module will cover:

1. The types of UK and European laws and worldwide conventions relating to the copyright and intellectual property ownership of music and related media

2. The exploration of different types of contracts and related clauses in order to define copyright of a music or media work

3. Investigating and defining principals of mechanical and performance copyright and reflecting on their effects on digital and physical distribution

4. Designing and developing contracts to provide legal protection for writers, performers, record companies and distributors of music and related media.

5. The forms and structures of the music industry, how they interrelate and function.

6. An introduction to running a small business within the music industry, the required functions and processes to maintain compliance with the law and the smooth running of the business.

7. An introduction to marketing a product, reviewing both traditional and digital media approaches, and an understanding of the constantly shifting requirements of each.

8. Cooperating and collaborating with other students in a junior capacity to deliver an outsourced marketing campaign for a music business product.

This will be taught in 2 1.5 hour slots a week which will feature a mixture of lectures, seminars and tutorials alongside case studies and investigations of practitioners in the field.

1. Demonstrate understanding of UK and European and international laws relating to copyright, intellectual property ownership and all related laws within a music and media framework.

Knowledge and Understanding, Reflection

2. Analyse and design a contract for both businesses and individuals to provide legal protection for the sale and distribution of a music related product.

Analysis, Problem Solving

3. Understand the structure and functioning of the music industry, how it has traditionally operated & the changes brought about by the impact of the new digital age.

Enquiry, Learning

4. Plan and develop a marketing strategy for a music and sound product.

Application, Learning

Multimedia Lecture Theatre
Tutorial facilities
Internet and library resources

Harrison, A., (2011) Music: The Business: the Essential Guide to the Law and the Deals, Virgin Books.

Haynes, R., (2005) Media Rights and Intellectual Property, Edinburgh University Press.

Levinson, J.C., (1998) Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business. 3rd ed. New York, Houghton Mifflin.

Levinson, J.C., (2010) Social Media Guerrilla Marketing, Entrepreneur Press
.
Music Week (http://www.nbmedia.com/), NewBay Media, LLC

ISSN: 0265-1548
Passman D., (2011) All You Need to Know about the Music Business (8th Edition), Viking Books.

Music Business Agreements / Bagehot and Kanaar on music business agreements. By Nick Kanaar and Chris Phillips. - 3rd ed. - London : Sweet & Maxwell, 2009

Have you ever wondered how we discover the music we listen to? Have you ever thought about becoming your own record label? On this module you will learn about how to develop a marketing campaign for a music product. Whether it is your latest single or an event you are promoting, this module will give you skills to maximise of your sales potential.

1. The marketing strategy will take on the theoretical and practical lessons learned and formulate a plan, outlining the intentions for the marketing process as well as how the specific marketing assets will be applied, and a number of practical examples of assets for marketing a music and sound related product. (LO3 & 4)

2. The copyright and contract presentation will be 10 minutes in length and students will examine and analyse a group of key clauses relating to copyright in a standardised artist recording contract and detail the advantages and opportunities which they present, and how they relate to both the artist and label, and how each party derives benefit from it. (LO 1 & 2)