Module Descriptors
MUSIC PROMOTION AND MARKETING
MUSI50091
Key Facts
Faculty of Arts and Creative Technologies
Level 5
15 credits
Contact
Leader: David Newman
Email: D.J.Newman@staffs.ac.uk
Hours of Study
Scheduled Learning and Teaching Activities: 36
Independent Study Hours: 114
Total Learning Hours: 150
Assessment
  • ASSIGNMENT weighted at 50%
  • ASSIGNMENT - SECOND ASSIGNMENT weighted at 50%
Module Details
Module Texts
Music Industry management and promotion - Chris Kemp, (2005, ISBN 185450 285 9)
All You Need to Know about the Music Business - Donald S. Passman (Simon & Schuster, 1997, ISBN 0684836009)
Intellectual Property for the Internet - Scott Davidson, Lewis C. Lee, Esq. (Aspen Publishers, 2006, ISBN 0471167037)

Module Special Admissions Requirements
None.
Module Learning Strategies
3 hour interactive laboratory/demonstration sessions.
(1:20)3
Module Indicative Content
The module will cover :-
Data capture, synchronisation of sound and video. Create master files.
Compression techniques to enable suitability for internet
Investigating marketing techniques employed in the Music Industry
Designing and developing a suitable web based environment to promote an artist.
Project management, communication and team working.
Module Additional Assessment Details
100% in course assessment comprising of two assignments weighted at 50%, both incorporating practical and written work.

1. Assignment 50%, assessing Learning Outcomes 1 and 3.
2. Assignment 50%, assessing Learning Outcomes 2 and 4.
Module Resources
The FCET Film and Music Technology laboratories running suitable video and audio editing software.