Module Descriptors
MUSIC PROMOTION AND MARKETING
MUSI50121
Key Facts
Faculty of Arts and Creative Technologies
Level 5
15 credits
Contact
Leader: David Newman
Email: D.J.Newman@staffs.ac.uk
Hours of Study
Scheduled Learning and Teaching Activities: 36
Independent Study Hours: 114
Total Learning Hours: 150
Assessment
- ASSIGNMENT weighted at 50%
- ASSIGNMENT - SECOND ASSIGNMENT weighted at 50%
Module Details
Module Learning Strategies
6 weeks x 2 hours lecture plus 1 hour practical (groups of 25)
6 weeks x 1 hour lecture plus 2 hour practical (groups of 25)
3 hours student contact per week
6 weeks x 1 hour lecture plus 2 hour practical (groups of 25)
3 hours student contact per week
Module Resources
The FCET Film and Music Technology laboratories running suitable video and audio editing software.
Module Special Admissions Requirements
None.
Module Texts
Music Industry management and promotion - Chris Kemp, (2005, ISBN 185450 285 9)
All You Need to Know about the Music Business - Donald S. Passman (Simon & Schuster, 1997, ISBN 0684836009)
Intellectual Property for the Internet - Scott Davidson, Lewis C. Lee, Esq. (Aspen Publishers, 2006, ISBN 0471167037)
All You Need to Know about the Music Business - Donald S. Passman (Simon & Schuster, 1997, ISBN 0684836009)
Intellectual Property for the Internet - Scott Davidson, Lewis C. Lee, Esq. (Aspen Publishers, 2006, ISBN 0471167037)
Module Additional Assessment Details
100% in course assessment comprising of two assignments weighted at 50%, both incorporating practical and written work.
1. Assignment 50%, assessing Learning Outcomes 1 and 3.
2. Assignment 50%, assessing Learning Outcomes 2 and 4.
1. Assignment 50%, assessing Learning Outcomes 1 and 3.
2. Assignment 50%, assessing Learning Outcomes 2 and 4.
Module Indicative Content
The module will cover:-
Data capture, synchronisation of sound and video. Create master files.
Compression techniques to enable suitability for internet
Investigating marketing techniques employed in the Music Industry
Designing and developing a suitable web based environment to promote an artist.
Project management, communication and team working.
Data capture, synchronisation of sound and video. Create master files.
Compression techniques to enable suitability for internet
Investigating marketing techniques employed in the Music Industry
Designing and developing a suitable web based environment to promote an artist.
Project management, communication and team working.