Module Descriptors
MUSIC BUSINESS - PROMOTION
MUSI50607
Key Facts
Digital, Technology, Innovation and Business
Level 5
30 credits
Contact
Leader: Douglas Rouxel
Email: D.Rouxel@staffs.ac.uk
Hours of Study
Scheduled Learning and Teaching Activities: 72
Independent Study Hours: 228
Total Learning Hours: 300
Assessment
- PRESENTATION weighted at 40%
- PORTFOLIO weighted at 60%
Module Details
ADDITIONAL ASSESSMENT DETAILS
100% In course assessment comprising:
30 minute group promotion planning presentation underpinned by primary and secondary market research and relevant theory. (40%) Covering learning outcomes 1, 2 & 3.
Individual reflective portfolio detailing their promotional contribution to a music business project. (60%) Covering learning outcomes 3, 4, 5, 6, 7, 8.
30 minute group promotion planning presentation underpinned by primary and secondary market research and relevant theory. (40%) Covering learning outcomes 1, 2 & 3.
Individual reflective portfolio detailing their promotional contribution to a music business project. (60%) Covering learning outcomes 3, 4, 5, 6, 7, 8.
INDICATIVE CONTENT
The module will cover:
1. Planning and undertaking primary and secondary market research in order to inform promotional and business planning activities.
2. The planning & scheduling, budgeting and cashflow, risk and impact assessments for music promotional activities.
3. An introduction to music business product promotion, examining event based, and other promotion approaches, and an understanding of the constantly shifting requirements of this aspect of the music industry.
4. Cooperating and collaborating with other students in a junior capacity to deliver an outsourced promotional campaign for a music business product.
1. Planning and undertaking primary and secondary market research in order to inform promotional and business planning activities.
2. The planning & scheduling, budgeting and cashflow, risk and impact assessments for music promotional activities.
3. An introduction to music business product promotion, examining event based, and other promotion approaches, and an understanding of the constantly shifting requirements of this aspect of the music industry.
4. Cooperating and collaborating with other students in a junior capacity to deliver an outsourced promotional campaign for a music business product.
LEARNING STRATEGIES
1.5-2 hour lecture / tutorial sessions per week. 1-hour Seminar sessions per week including joint sessions with Music Business Marketing (level 4) and Management (level 6) students.
RESOURCES
Multimedia Lecture Theatre
Tutorial facilities
Internet and library resources
Tutorial facilities
Internet and library resources
TEXTS
Bowdin G et al, (2001) Event Management, Butterworth Heinemann.
Davidson S., Lewis L., (2006) Intellectual Property for the Internet, Aspen Publishers.
Harrison A., (2011) Music: The Business: the Essential Guide to the Law and the Deals, Virgin Books.
Haynes R., (2005) Media Rights and Intellectual Property, Edinburgh University Press.
HSE, (1999) The Event Safety Guide, HSE Norwich.
Kemp C., (2005) Music Industry management and promotion.
Levinson J.C., (1998) Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business. 3rd ed. New York, Houghton Mifflin.
Levinson J.C., (2010) Social Media Guerrilla Marketing, Entrepreneur Press.
Music Week (http://www.nbmedia.com/), NewBay Media, LLC; ISSN: 0265-1548
Passman D., (2011) All You Need to Know about the Music Business (7th Edition), Viking Books.
Shone A., Parry B., (2004) Successful Event Management, 2nd ed, Thomson.
Davidson S., Lewis L., (2006) Intellectual Property for the Internet, Aspen Publishers.
Harrison A., (2011) Music: The Business: the Essential Guide to the Law and the Deals, Virgin Books.
Haynes R., (2005) Media Rights and Intellectual Property, Edinburgh University Press.
HSE, (1999) The Event Safety Guide, HSE Norwich.
Kemp C., (2005) Music Industry management and promotion.
Levinson J.C., (1998) Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business. 3rd ed. New York, Houghton Mifflin.
Levinson J.C., (2010) Social Media Guerrilla Marketing, Entrepreneur Press.
Music Week (http://www.nbmedia.com/), NewBay Media, LLC; ISSN: 0265-1548
Passman D., (2011) All You Need to Know about the Music Business (7th Edition), Viking Books.
Shone A., Parry B., (2004) Successful Event Management, 2nd ed, Thomson.
LEARNING OUTCOMES
1. INVESTIGATE THE REQUIREMENTS FOR PROMOTIONAL ACTIVITIES WITHIN THE MUSIC INDUSTRY. [Enquiry]
2. DESIGN AND ANALYSE MARKET RESEARCH TO PROVIDE THE BASIS FOR A PROMOTIONAL PLAN FOR A MUSIC BUSINESS PRODUCT.
[Analysis; Problem Solving]
3. UNDERSTAND THE REQUIREMENTS FOR RUNNING A SMALL BUSINESS WITHIN THE MUSIC INDUSTRY. [Knowledge and Understanding]
4. EXPLORE THE EVOLUTION OF PROMOTING MUSIC BUSINESS PRODUCTS.
[Enquiry; Learning]
5. WORK EFFECTIVELY AS A MEMBER OF A TEAM UNDERTAKING A PROMOTIONAL ACTIVITY WITHIN THE MUSIC BUSINESS
[Application; Learning]
6. CRITICALLY APPRAISE AND REFLECT ON THE TEAM EXPERIENCE, ITS PERFORMANCE AND OPERATION. [Reflection]
7. CONSIDER A RANGE OF ESTABLISHED TECHNIQUES AND SELECT AN APPROPRIATE ONE TO PROVIDE SOLUTIONS TO PROBLEMS.
[Problem Solving]
8. COLLABORATE WITH TEAM MEMBERS TOWARDS A COMMON GOAL.
[Communication]
2. DESIGN AND ANALYSE MARKET RESEARCH TO PROVIDE THE BASIS FOR A PROMOTIONAL PLAN FOR A MUSIC BUSINESS PRODUCT.
[Analysis; Problem Solving]
3. UNDERSTAND THE REQUIREMENTS FOR RUNNING A SMALL BUSINESS WITHIN THE MUSIC INDUSTRY. [Knowledge and Understanding]
4. EXPLORE THE EVOLUTION OF PROMOTING MUSIC BUSINESS PRODUCTS.
[Enquiry; Learning]
5. WORK EFFECTIVELY AS A MEMBER OF A TEAM UNDERTAKING A PROMOTIONAL ACTIVITY WITHIN THE MUSIC BUSINESS
[Application; Learning]
6. CRITICALLY APPRAISE AND REFLECT ON THE TEAM EXPERIENCE, ITS PERFORMANCE AND OPERATION. [Reflection]
7. CONSIDER A RANGE OF ESTABLISHED TECHNIQUES AND SELECT AN APPROPRIATE ONE TO PROVIDE SOLUTIONS TO PROBLEMS.
[Problem Solving]
8. COLLABORATE WITH TEAM MEMBERS TOWARDS A COMMON GOAL.
[Communication]
Web Descriptor
Gigs and events are the lifeblood of the music scene, particularly when bands are just getting started. In Music Business Promotion you will take on the role of promoter running events in the local music community and beyond. You will work to research the market and provide the kind of events that people want on campus. This student centered delivery model means that you get to make meaningful decisions about your events, and see them succeed.