The module will cover:
Planning and undertaking primary and secondary market research in order to inform events management activities.
The planning & scheduling, budgeting and cashflow, risk and impact assessments for music and sound event activities.
An introduction to managing music and sound events and other promotion approaches, and an understanding of the constantly shifting requirements of this aspect of the creative industries.
Cooperating and collaborating with other students to deliver a music and sound event.

Group Pitch – presenting a plan for an event underpinned by primary and secondary market research and relevant theory. (LOs 1 and 2)

Individual reflective portfolio compiling the documentation of their individual contribution to a music and sound event and using business specific approaches to reflect on the overall success of the event, and their contribution to it. (LOs 3 and 4)

A mixture of lectures, discussions and seminars initially with a number of ‘business meetings’ in order to facilitate an authentic assessment experience.

1. Investigate the requirements for events within the creative industries.
Enquiry
2. Design and analyse market research to provide the basis for a promotional plan for a music business product.
Analysis, Problem Solving
3. Work as a member of a team managing an event within the creative industries.
Application, Learning
4. Appraise and reflect on the team experience, its performance and operation.
Reflection

Basic IT facilities and classroom, access to event venues.

Anderton, C. and Pisfil, S. (2022) Researching Live Music: Gigs, Tours, Concerts and Festivals. 1st edn. Focal Press.

Allen, P. (2022) Artist Management for the Music Business: Manage Your Career in Music: Manage the Music Careers of Others. 5th edn. Focal Press.

Bowdin G et al, (2001) Event Management, Butterworth Heinemann.

Davidson S., Lewis L., (2006) Intellectual Property for the Internet, Aspen Publishers.

Doherty, M. (2022) Production Management in Live Music: Managing the Technical Side of Touring in Today’s Music Industry. 1st edn. Focal Press.

Harrison A., (2011) Music: The Business: the Essential Guide to the Law and the Deals, Virgin Books.

Haynes R., (2005) Media Rights and Intellectual Property, Edinburgh University Press.

HSE, (1999) The Event Safety Guide, HSE Norwich.

Kemp C., (2005) Music Industry management and promotion.

Levinson J.C., (1998) Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business. 3rd ed. New York, Houghton Mifflin.

Levinson J.C., (2010) Social Media Guerrilla Marketing, Entrepreneur Press.

Music Week (http://www.nbmedia.com/), NewBay Media, LLC; ISSN: 0265-1548

Passman D., (2019) All You Need to Know about the Music Business (10th Edition), Viking Books.

Reynolds, A. (2022) The Live Music Business: Management and Production of Concerts and Festivals. 3rd edn. Focal Press.

Shone A., Parry B., (2004) Successful Event Management, 2nd ed, Thomson.

Gigs and events are the lifeblood of the music scene, particularly when bands are just getting started. In Music Business Promotion you will take on the role of promoter running events in the local music community and beyond. You will work to research the market and provide the kind of events that people want on campus. This student centred delivery model means that you get to make meaningful decisions about your events, and see them succeed.