Conway, D.G. (2009) The Event Manager's Bible: 3rd edition: The Complete Guide to Planning and Organising a Voluntary or Public Event, ISBN-10: 1845283031
Henry, C., Bruin, A. de (Eds). (2011) Entrepreneurship and the Creative Economy: Process, Practice and Policy. Edward Elgar Publishing Ltd.
HSE (1999) The Event Safety Guide, HSE Norwich
Kemp, C. (2005) Music Industry Management and Promotion, ISBN 185450 285 9
Kimmel, A.J. (2012) PSYCHOLOGICAL FOUNDATIONS OF MARKETING. ISBN 978-0-415-62001-7
King, R. (2012) From Daydream to Dream Job: Make Money Being Creative. London Media Publishing.
Klaff, O. (2012) PITCH ANYTHING. McGrawHill. ISBN 978-0-07-175285-5
Passman, D.S. (1997) All You Need to Know about the Music Business, Simon & Schuster, ISBN 0684836009

24 weeks x 2 hours lecture/practical (groups of 20 max)
2 hours student contact per week

Key Information Set Data:
16% Scheduled Learning and Teaching Activity
84% Guided Independent Study

Outline Presentation (20%) Students to propose their ideas including individual job roles and responsibilities and targets for the project to a panel,
assessing Learning Outcomes 1,7.

Coursework (80%) comprising:
Development portfolio (50%) Documentation of the activities undertaken; planning and proposals, meetings and correspondents alongside pictures, video, audio recordings etc. which outline the work undertaken in achieving the outcome set out in the proposal.
assessing Learning Outcomes 2,3,5.
Evaluation (30%) Individual written comparative analysis of the work undertaken
assessing Learning Outcomes 4,6.

Key Information Set Data:
20% Practical Exam
80% Coursework

You will undertake a substantial entrepreneurial activity, which you will formulate and propose at the initial assessment stage. Typical activities could include Artist Selection & Development, Event & Artist Promotion, Product Design etc. You will work in groups, collaboratively and as individuals to ensure the success of the defined goals. Communication and team working will be essential.
Case studies will be presented to provide a guide to what is achievable and a series of formal lectures provided to cover aspects of industry legislation and recognised techniques.
This module builds on the previous modules CE00141-4 Music Business and CE70050-5 Event Management, Promotion & Marketing to allow you to begin establishing your position as a music industry professional.

MS Project.
Film and Music Technology laboratories running suitable video and audio editing software.