100% In course assessment comprising:
30 minute Individual planning presentation and interview (15 minutes presentation, 15 minutes questions) detail the proposed activities to further the position of the chosen music business product. (40%) covering learning outcomes 1, 2 & 3.

Individual reflective portfolio detailing their management contribution to a music business project. (60%) covering learning outcomes 3, 4, 5, 6, 7, 8.

The module will cover:
1. Planning and undertaking activities to manage a music business project.
2. Oversee the planning & scheduling, budgeting and cashflow, risk and impact assessments for the planned activities.
3. An introduction to the tools, techniques and theory to assist with oversight and coordination, task planning and assignment as well as effective dispersed communication.
4. Cooperating and collaborating with other students in a management capacity to deliver a music business product.

1.5-2 hour lecture / tutorial sessions per week. 1-hour Seminar sessions per week including joint sessions with Music Business Marketing (level 4) and Promotion (level 5) students.

Multimedia Lecture Theatre
Tutorial facilities
Internet and library resources

Bowdin G et al, (2001) Event Management, Butterworth Heinemann.
Conway, D.G. (2009) The Event Manager's Bible: 3rd edition: The Complete Guide to Planning and Organising a Voluntary or Public Event.
Davidson S., Lewis L., (2006) Intellectual Property for the Internet, Aspen Publishers.
Harrison A., (2011) Music: The Business: the Essential Guide to the Law and the Deals, Virgin Books.
Haynes R., (2005) Media Rights and Intellectual Property, Edinburgh University Press.
Henry, C., Bruin, A. de (Eds). (2011) Entrepreneurship and the Creative Economy: Process, Practice and Policy. Edward Elgar Publishing Ltd.
HSE, (1999) The Event Safety Guide, HSE Norwich.
Kemp, C. (2005) Music Industry Management and Promotion.
Kimmel, A.J. (2012) psychological foundations of marketing.
King, R. (2012) From Daydream to Dream Job: Make Money Being Creative. London Media Publishing.
Klaff, O. (2012) PITCH ANYTHING. McGrawHill.
Levinson J.C., (1998) Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business. 3rd ed. New York, Houghton Mifflin.
Levinson J.C., (2010) Social Media Guerrilla Marketing, Entrepreneur Press.
Music Week (http://www.nbmedia.com/), NewBay Media, LLC; ISSN: 0265-1548
Passman D., (2011) All You Need to Know about the Music Business (7th Edition), Viking Books.
Shone A., Parry B., (2004) Successful Event Management, 2nd ed, Thomson.

1. FORMULATE, PROPOSE AND DELIVER A MUSIC BUSINESS RELATED PROJECT
[Application; Enquiry]

2. UNDERTAKE IN-DEPTH PLANNING FOR THE FINANCIAL, BUSINESS AND RESOURCES NEEDS OF THEIR PROJECT.
[Analysis; Problem Solving]

3. UNDERSTAND THE REQUIREMENTS FOR RUNNING A SMALL BUSINESS WITHIN THE MUSIC INDUSTRY. [Knowledge and Understanding]

4. RESEARCH AND UTILISE THE APPROPRIATE TECHNOLOGY AND BUSINESS ACUMEN TO DELIVER YOUR GOALS
[Enquiry; Problem Solving]

5. WORK EFFECTIVELY AS THE LEAD INDIVIDUAL WITHIN A PROJECT TEAM TO GUIDE THE INCREASED SUCCESS OF A MUSIC BUSINESS PRODUCT.
[Application; Learning]

6. CRITICALLY APPRAISE AND REFLECT ON THE TEAM EXPERIENCE, ITS PERFORMANCE AND OPERATION. [Reflection]

7. CONSIDER A RANGE OF ESTABLISHED TECHNIQUES AND SELECT AN APPROPRIATE ONE TO PROVIDE SOLUTIONS TO PROBLEMS.
[Problem Solving]

8. LEAD WITH TEAM MEMBERS TOWARDS A COMMON GOAL.
[Communication]

An exciting opportunity to act as the managers in a music based media company spanning record releases, events and online entertainment. Bringing together skills learned right across the rest of your course, this is the culmination of all of the business modules, and puts you in the driving seat of running a small business day to day. The innovative student centred module delivery means that you get to chart your own course and allow you to develop the skills you need and build contacts to advance your future career in the music business.