Within this module students will look at the diversity and design challenges of designing retail environments which are located within other environments. These include Hotels, Museums, Exhibitions, Railway Stations and Airport concourses. The challenges of designing these retail spaces which must retain their own brand identity whilst enhancing the host brand are significant and will be looked at in detail. The module will also look at 'pop-up' shops; heavily branded temporary retail spaces which appear in a semi public area for a short time before moving on. These are often tied into a particular brand promotion or public relations activity.
Summative assessment will involve the design of a 'pop up' (temporary promotion) for a chosen product area. The focus will be on creating a temporary, innovative retail outlet for a defined space within an area where retail is not the primary activity, e.g. transport terminus. Students should focus on the customer experience and create a multi-sensorial experience incorporating light and colour. Concepts should be presented through developmental sketches and the final product through plans, visuals and presentation boards. The focus will be on the analysis of the customer experience and the application of this into a creative innovative design that meets the client brief. A rationale will explain the ideas informing the concept and will clarify what the design is trying to achieve. Quality of presentation is paramount and should be client focussed.

All elements are required. Coursework will consist of:
Written reports (LO 1 & 3) (1500 words) 30%

Visual work (70%) to include:
Presentation boards (LO 2 & 3)
Technical Drawings (LO 2)
Visuals (LO 2 & 3)
Developmental Sketches (minimum of 4)

Delivery is by distance learning with a comprehensive resource handbook on the VLE and available to download, examples of best practice, project templates and email and telephone support being available through our online VLE, individual tutorials and student forum. Specialist knowledge will be delivered by a diverse team of staff and visiting guest lecturers with a variety of relevant backgrounds and experience.

Range of resources located on the VLS
Tutorial Staff
Library Services

Dowdy, Clare., (2008). One Off: Independent Retail Design: London, Lawrence King
Ehmann, S. (2013). Brand Spaces: Branded Architecture and the Future of Retail Design. Die Gestalten Verlag: Berlin
Morenco-Mores, C., (2007). From Fiorucci to the Guerrilla Stores: Shop Displays in Architecture, Marketing and Communications: Venice. Marsilio Editore
Thomas-Emberson, S., (2007). Airport Interiors: Design for Business: Hoboken. Wiley

1. DEMONSTRATE AWARENESS OF THE CHALLENGES OF DESIGNING RETAIL SPACES WITHIN A TEMPORARY CONTEXT.
Analysis
Enquiry

2. IMPLEMENT INTERIOR DESIGN KNOWLEDGE WHICH ENHANCES THE DESIGN OF RETAIL SPACES AND ALLOWS THEM TO SUCCESSFULLY CO-EXIST WITHIN A PRIMARY OR 'HOST' ENVIRONMENT.
Application
Communication

3. DEMONSTRATE THE CONCEPT OF TEMPORARY OR 'POP-UP' RETAIL ENVIRONMENTS WHICH DEMAND INSTANT BRAND RECOGNITION SUPPORTED BY HIGHLY SPECIFIC SALES METHODS.
Analysis
Enquiry
Communication