Module Descriptors
CUSTOMER AND STAKEHOLDER ENGAGEMENT IN HEALTH CARE
NURS50529
Key Facts
School of Health, Science and Wellbeing
Level 5
30 credits
Contact
Leader: Alexandra Douglas
Email: alex.douglas@staffs.ac.uk
Hours of Study
Scheduled Learning and Teaching Activities: 50
Independent Study Hours: 250
Total Learning Hours: 300
Assessment
- REFLECTIVE ASSIGNMENT weighted at 20%
- PRESENTATION - SEMINAR weighted at 80%
Module Details
Module Indicative Content
The module will explore the nature of customer and stakeholder relationships within the health care environment. This will focus on the role and power of public, patient and wider stakeholder involvement in relation to the implementation of health policy and the importance of communicating key health messages across the wider community. The context for this will be the multi-professional, multi-disciplinary nature of health care and the need to work effectively across organisational boundaries to both understand and influence stakeholder interests. The module will also include the requirement to undertake a project on a chosen health-related issue relevant to the course whilst on a work experience placement.
Key topic areas within the module will include:
Communication and influencing skills,
Dealing with, and effectively using, the media,
Principles of Social Marketing,
Professional/public engagement (eg Transactional Analysis technique),
Group facilitation techniques,
Dealing with complaints, confidentiality and Principles and Values underpinning the NHS Constitution
Work experience in an area to support the presentation and reflective account.
In order to support the project, sessions will be provided on basic project management skills.
Key topic areas within the module will include:
Communication and influencing skills,
Dealing with, and effectively using, the media,
Principles of Social Marketing,
Professional/public engagement (eg Transactional Analysis technique),
Group facilitation techniques,
Dealing with complaints, confidentiality and Principles and Values underpinning the NHS Constitution
Work experience in an area to support the presentation and reflective account.
In order to support the project, sessions will be provided on basic project management skills.
Module Additional Assessment Details
A SEMINAR PRESENTATION on a chosen project, appropriately referenced (20 MINS), weighted at 80%. (To assess LO3)
A LOG BOOK to include a REFLECTIVE ASSIGNMENT of 1000 words and ATTENDANCE REGISTER, weighted at 20% (To assess LO1 & 2)
Both elements of the assessment must be passed.
A LOG BOOK to include a REFLECTIVE ASSIGNMENT of 1000 words and ATTENDANCE REGISTER, weighted at 20% (To assess LO1 & 2)
Both elements of the assessment must be passed.
Module Learning Strategies
Contact Hours: (50)
20 hours lectures
10 hours group work
20 hours self-directed learning/individual Student activities
Independent study hours: (250)
30 hours accessing world wide web
60 hours reading and library study
70 hours work experience
70 hours preparation for project presentation
20 hours groups activities in preparation for group tutorials
20 hours lectures
10 hours group work
20 hours self-directed learning/individual Student activities
Independent study hours: (250)
30 hours accessing world wide web
60 hours reading and library study
70 hours work experience
70 hours preparation for project presentation
20 hours groups activities in preparation for group tutorials
Module Resources
Library and web-based sources
IT resources including Power point
Blackboard
Core texts
Study skills CD Rom
IT resources including Power point
Blackboard
Core texts
Study skills CD Rom
Module Texts
NHS Institute for Innovation and Improvement, (2005), Leaders- Guide: Involving Patients and Carers. NHS Institute for Innovation and Improvement. (www.institute.nhs.uk)
Kotler, P and Roberto, EL 'Social Marketing: Strategies for Changing Public Behavior' [Thompson Library ref.658.8]
Kotler, P and Roberto, EL 'Social Marketing: Strategies for Changing Public Behavior' [Thompson Library ref.658.8]