A SEMINAR PRESENTATION on a chosen project, appropriately referenced (20 MINS), weighted at 100%. (assessing all LO's)

The module will explore the nature of customer and stakeholder relationships within the health care environment. This will focus on the role and power of public, patient and wider stakeholder involvement in relation to the implementation of health policy and the importance of communicating key health messages across the wider community. The context for this will be the multi-professional, multi-disciplinary nature of health care and the need to work effectively across organisational boundaries to both understand and influence stakeholder interests.
Key topic areas within the module will include:
Communication and influencing skills,
Dealing with, and effectively using, the media,
Principles of Social Marketing,
Professional/public engagement (eg Transactional Analysis technique),
Group facilitation techniques,
Dealing with complaints, confidentiality and Principles and Values underpinning the NHS Constitution
Work experience in an area to support the presentation and reflective account.

Scheduled Learning and Teaching Activities: (50 hours)
20 hours lectures
10 hours group work
20 hours self-directed learning/individual Student activities

Guided Independent Study (250 hours)
30 hours accessing world wide web
100 hours reading and library study
100 hours preparation for project presentation
20 hours groups activities in preparation for group tutorials

Library and web-based sources
IT resources including Power point
Blackboard
Core texts
Study skills CD Rom

NHS Institute for Innovation and Improvement, (2008), Patient Perspective. NHS Institute for Innovation and Improvement. (www.institute.nhs.uk)
Kotler, P and Roberto, EL (1989) 'Social Marketing: Strategies for Changing Public Behavior' [Thompson Library ref.658.8]