A 3,000 word Individual written assignment at the end of the module based around analysis and evaluation of strategic positioning in an international context and strategic management of an identified case study company or companies. (Learning Outcomes 1-4)

The submission must incorporate a critical analysis and evaluation underpinned by a range of relevant & contemporary theories & frameworks leading to reasoned conclusions which address the assignment task.

Learning Topics
• Internationalisation and globalisation
• Multi-national enterprises and FDI
• Managing industry competition
• Sources of national competitive advantage
• National cultures and cross cultural management
• Ethics and corporate social responsibility
• Leveraging resources and capabilities
• Growing and internationalising the entrepreneurial firm.
• Market entry strategies and methods of internationalisation
• Strategy implementation issues in a global context
• Governing the corporation around the world

Practice
• Apply a range of strategic tools, models and concepts to analyse and evaluate current international/global competition in various industries and the challenges multi-national enterprises face when doing business globally.
• Conceptually identify and evaluate key factors impacting on the future of international/global industries and businesses.
• Evaluate contemporary problem/practice based case examples

1. Have knowledge of strategic concepts and how to apply them in an international/global context to demonstrate a critical understanding of business and corporate strategy in such an environment. Knowledge and Understanding
Learning

2. Have the ability to understand and apply appropriate theory to critically analyse the strategic position of multi-national organisations in the international/global arena.
Application
Analysis
Enquiry

3. Have the ability to understand and apply appropriate theory to critically evaluate current and future strategic choices for multi-national organisations in the international/global arena.
Application
Analysis
Enquiry

4. To recognise the potential difficulties and opportunities that are involved in implementing strategy in multi-national environments.
Knowledge and Understanding
Reflection

VLE learning support material to be provided for independent /self-directed learning.

Module handbooks

Selected contemporary problem/practice based case examples

Peng M., Global Strategic Management, (2014), CENGAGE Learning. ISBN-13: 9781133953265 / ISBN-10: 1133953263
Rugman A. & Collinson S., International Business, 6th Edition, (2012). Pearson

The learning strategy for this module is based around students committing a total of 150 hours of activities towards achieving the learning outcomes. These will be split between 39 hours of direct contact with a tutor and 111 hours of directed, guided and self-study, together with preparation for and completion of the assessment tasks. Learning support material will be provided for the module.
The module will draw upon a mixture of activities including lectures, web-based activities, case study analysis, relevant videos and in-class discussions, individual and group problem solving and self-directed learning.