This module provides an introduction to the promotion of products and services, covering the following topics.
- Concepts of product promotion
- Target marketing and market sectors
- Concepts of service offer
- The customer - internal and external
- Personal characteristics required for selling
- Types of selling
- Modern approaches to customer relationship management

Blythe, J. (2006) Principles and Practice of Marketing, Thomson
Manning, GL. & Reece, B.L. (2007) Selling Today ? Building Quality Partnerships, Prentice Hall.

A group activity where learners work together to identify target markets and strategies to meet the needs of the customer. Work to be presented through a poster and 15-min group presentation (inc. Q&A) along with developmental logbook. (learning outcomes 1-4)

Group Presentation (oral) - 40% (Learning Outcome 4)
Poster, Logbook and Rationale - 60% (Learning Outcomes 1 ? 4)

The learning strategy for this module requires students to commit 150 learning hours (including assessment). This will include 24 hours of class support and 126 hours of independent and self directed study. The class sessions will include formal lectures, case study analysis and group discussions based on student experiences in the subject area. Students will be encouraged to integrate their work based experiences with new knowledge and skills developed in the classroom as the module progresses.

Staffordshire University electronic resources and off-campus library facilities
Learning support material will be provided for the module including access to VLE material.