Jobber, D. and Fahy, J. (2006), Foundations of Marketing, 2nd edition McGraw Hill
Kotler P & Armstrong, F (2007) ; Marketing an Introduction, 8th edition, Pearson Education,
Brassington, F. & Pettitt, S. (2006) Principles of Marketing, 4th Edition, Prentice Hall, Pearson Education
Jobber, D. (2007) Principles & Practice of Marketing, 5th Edition, McGraw Hill

There is a wide range of contemporary marketing information available:

www.cim.co.uk
www.asa.org.uk
www.marketing-week.com
www.asa.org.uk

There are a number of electronic resources available from the university library www.staffs.ac.uk/library

Mintel
Lexis Nexis (articles from a wide range of newspapers/ magazines worldwide)
Emerald ? academic journals eg International journal of marketing management

The learning strategy for this module requires students to commit 150 learning hours (including assessment). This will include 10 hours of class support and 140 hours of independent and self directed study.

There will be an initial class session to introduce the key aspects of the module content, including a summary of the blended learning material, the type of formative feedback available both through Blackboard and the Module Tutor. The nature of the summative assessment will also be examined. There will be additional tutorial support available, for students to address queries regarding the module content and to clarify any issues arising from the coursework assignment.

Students are expected to regularly engage with the blended learning material on Blackboard. This will include reading the material, undertaking additional research and formative exercises to reinforce the learning. Students will have additional support from the Module Tutor via email and phone.

The aim of this module is to give the learner an overview of the principles of Marketing and the management of customer relations. It has been designed to show the strategic importance of marketing within a wide range of businesses and how successful implementation can lead to improved business performance. Students will explore the dynamic nature of marketing and investigate the impact that changes in technology have had on marketing activities.

- Introduction to key marketing/ customer concepts
- Understanding consumer buying and business buying behaviour
- Market segmentation, targeting and positioning
- The Consumer marketing mix
- Business to business marketing
- Services marketing
- E Marketing
- Customer relationships

A 1500 word individual work based assignment, (100%),covering learning outcomes 1 to 4.