The aim of this module is to analyse situations that change agents face when responding to the needs of the organisation/market place. It will investigate a range of workplace situations where creativity and innovation are essential in order to achieve competitive advantage. This level will be considered in the context of what may be appropriate for individual organisations and the requirement to respond to the needs of the organisation or the demands of the market place.

- Creativity
- Innovation
- Bowman's strategic clock
- 6 Sigma
- TQM
- Continuous improvement
- Benchmarking
- Evaluation techniques

The learning strategy for this module requires students to commit 150 learning hours (including assessment). This will include 24 hours of class support and 126 hours of independent and self directed study.

The class sessions will include formal lectures, case study analysis and group discussions based on student experiences in the subject area. Students will be encouraged to integrate their work based experiences with new knowledge and skills developed in the classroom as the module progresses.

Staffordshire University electronic resources and off-campus library facilities
Module website

Harvard Business essentials. (2003) Managing Creativity & Innovation Harvard Business School Publishing
Mayle, D. (2006) Managing Innovation and Change (3rd Edition) Open University
King, N. Anderson, N. (2002) Managing Innovation and Change Thompson Learning

A work based assignment of 2000 words (100%) (Learning Outcomes 1-3)

This will comprise of an assessment of the student?s organisations ability to create and innovate in order to achieve competitive advantage in the market place in which it operates.