The aim of this module is to analyse situations that change agents face when responding to the needs of the organisation/market place. It will investigate a range of workplace situations where creativity and innovation are essential in order to achieve competitive advantage. This level will be considered in the context of what may be appropriate for individual organisations and the requirement to respond to the needs of the organisation or the demands of the market place.

- Creativity
- Innovation
- Bowman's strategic clock
- 6 Sigma
- TQM
- Continuous improvement
- Benchmarking
- Evaluation techniques

Staffordshire University electronic resources and off-campus library facilities
Module website

A work based assignment of 2000 words (100%) (Learning Outcomes 1-3)

This will comprise of an assessment of the student?s organisations ability to create and innovate in order to achieve competitive advantage in the market place in which it operates.

Harvard Business essentials. (2003) Managing Creativity & Innovation Harvard Business School Publishing
Mayle, D. (2006) Managing Innovation and Change (3rd Edition) Open University
King, N. Anderson, N. (2002) Managing Innovation and Change Thompson Learning

The learning strategy for this module is based around students committing a total of 150 hours of activities towards achieving the learning outcomes. These will be split between 39 hours of direct contact with a tutor and 111 hours of directed, guided and self-study, together with preparation for and completion of the assessment tasks. Learning support material will be provided for the module.
The module will draw upon a mixture of activities including lectures, web-based activities, case study analysis, relevant videos and in-class discussions, individual and group problem solving and self-directed learning.