Module Descriptors
WORK BASED PROJECT IN PROFESSIONAL SELLING
ORGB50311
Key Facts
Faculty of Business, Education and Law
Level 5
30 credits
Contact
Leader: John Cooper
Email: J.Cooper@staffs.ac.uk
Hours of Study
Scheduled Learning and Teaching Activities: 18
Independent Study Hours: 282
Total Learning Hours: 300
Assessment
- REPORT weighted at 70%
- PRESENTATION - INDIVIDUAL weighted at 20%
- REFLECTIVE ASSIGNMENT weighted at 10%
Module Details
Module Learning Strategies
The learning strategy for the module requires students to commit 300 learning hours (including assessment).
The first part of the module will focus on establishing the objectives of the project, and the examination of potential leadership and management issues There will be 12 hours incorporating lectures and workshops focusing on the investigation and project management process and the key aspects relating to the coursework assignment and the production of a brief for the project.
The remaining part of the module will focus on the development and potential implementation of the project, with one 4 hour progress tutorial to discuss common issues.
There will also be an opportunity for up to 2 hours of one-to-one discussions with the Module Tutor regarding the specific details of your investigation and proposed project.
The first part of the module will focus on establishing the objectives of the project, and the examination of potential leadership and management issues There will be 12 hours incorporating lectures and workshops focusing on the investigation and project management process and the key aspects relating to the coursework assignment and the production of a brief for the project.
The remaining part of the module will focus on the development and potential implementation of the project, with one 4 hour progress tutorial to discuss common issues.
There will also be an opportunity for up to 2 hours of one-to-one discussions with the Module Tutor regarding the specific details of your investigation and proposed project.
Module Indicative Content
Through negotiation a student will select and obtain approval to undertake a project which will focus on an aspect of sales relating to their workplace.
The aim is to allow students, in negotiation with the Module Tutor, to identify and propose an aspect of study which will specifically meet their own learning and development needs.
The project should focus on the one or more of the key sales functions which have been studied on the award, together with work based experiential learning, thereby enhancing knowledge and skills in the context of the student¿s workplace.
The students are introduced to the principles of project management and the project life cycle to help them plan the effective implementation of their project proposal.
Students are expected to integrate knowledge and skills developed in the other modules on the foundation degree programme to address the issue you intend to investigate.
Students will be expected to critically appraise all of the following:
- The sales issue(s) to be investigated
- Details of the specific problem
- Objectives of the project
- Sales management considerations
- Customer relationship management
- Financial implications
- Programme for implementation
- Benchmarking the projects success factors
The aim is to allow students, in negotiation with the Module Tutor, to identify and propose an aspect of study which will specifically meet their own learning and development needs.
The project should focus on the one or more of the key sales functions which have been studied on the award, together with work based experiential learning, thereby enhancing knowledge and skills in the context of the student¿s workplace.
The students are introduced to the principles of project management and the project life cycle to help them plan the effective implementation of their project proposal.
Students are expected to integrate knowledge and skills developed in the other modules on the foundation degree programme to address the issue you intend to investigate.
Students will be expected to critically appraise all of the following:
- The sales issue(s) to be investigated
- Details of the specific problem
- Objectives of the project
- Sales management considerations
- Customer relationship management
- Financial implications
- Programme for implementation
- Benchmarking the projects success factors
Module Resources
Blackboard website
University Campus Library
Off-campus, on-line library resources
www.cim.co.uk (Chartered Institute of Marketing)
www.ismm.co.uk (Institute of Sales and Marketing Management)
Trade and Professional Journals
University Campus Library
Off-campus, on-line library resources
www.cim.co.uk (Chartered Institute of Marketing)
www.ismm.co.uk (Institute of Sales and Marketing Management)
Trade and Professional Journals
Module Texts
Gill,J.and Johnson,P. (2002) Research Methods for Managers, Sage
Bryman. A. & Bell, E. (2007) Business Research Methods Oxford University Press
Dawson, C. A (2007) Practical Guide to Research Methods: A User Friendly Manual for Mastering Research Techniques & Projects How To Books
Schwalbe, K. (2008) An Introduction to Project Management, Boston, MA.: Course Technology Cengage Learning.
Bryman. A. & Bell, E. (2007) Business Research Methods Oxford University Press
Dawson, C. A (2007) Practical Guide to Research Methods: A User Friendly Manual for Mastering Research Techniques & Projects How To Books
Schwalbe, K. (2008) An Introduction to Project Management, Boston, MA.: Course Technology Cengage Learning.
Module Additional Assessment Details
A Report detailing the examination of sales (3000 words) (70%) (Learning Outcomes 1 - 3)
A Presentation supported by visual aids, eg. Powerpoint (10 mins) (20%) (Learning Outcome 3)
Reflective statement (500 words) (10%) (Learning Outcome 4)
A Presentation supported by visual aids, eg. Powerpoint (10 mins) (20%) (Learning Outcome 3)
Reflective statement (500 words) (10%) (Learning Outcome 4)