Module Descriptors
INDUSTRIAL DESIGN; STYLE AND SUBSTANCE
PROD40074
Key Facts
Digital, Technology, Innovation and Business
Level 4
15 credits
Contact
Leader: Hugh Williamson
Email: Hugh.Williamson@staffs.ac.uk
Hours of Study
Scheduled Learning and Teaching Activities: 36
Independent Study Hours: 114
Total Learning Hours: 150
Assessment
- CWK-A&D weighted at 100%
Module Details
Module Additional Assessment Details
Portfolio of design work 100% (learning outcomes 1, 2 and 3)
An industrial design project executed using appropriate methods of visual representation and communication as defined in the brief
A single assessment grade will result from the process.
An industrial design project executed using appropriate methods of visual representation and communication as defined in the brief
A single assessment grade will result from the process.
Module Indicative Content
This module will introduce you to notion of style and form in both a contemporary and historical context. You will learn how colour, sculptural form and surface texture can be used through experimentation
You will become aware of the role of computer software (e.g Photoshop) to manipulate imagery, both manually and digitally originated.
You will appreciate the use of digital photography and layout in the production and presentation of ideas.
The module will culminate in a design project and supporting material, presented to a high standard
You will become aware of the role of computer software (e.g Photoshop) to manipulate imagery, both manually and digitally originated.
You will appreciate the use of digital photography and layout in the production and presentation of ideas.
The module will culminate in a design project and supporting material, presented to a high standard
Module Learning Strategies
Analysing form in contemporary and historical designed objects
Experimenting with the representation of form through both manual and computer skills.
Presenting your work in a competent, professional and organised manner.
Working independently, in the studio and workshops,
Taking part in individual and group tutorials
Taking part in critiques and making a presentation of your work to other students and staff
Experimenting with the representation of form through both manual and computer skills.
Presenting your work in a competent, professional and organised manner.
Working independently, in the studio and workshops,
Taking part in individual and group tutorials
Taking part in critiques and making a presentation of your work to other students and staff
Module Texts
Powell, D (1995) Presentation Techniques (Little, Brown & Co) ISBN 0316912433
Steur Koos Eissen, R (2007) Sketching: Drawing Techniques for Product Designers
(Bis Publishers) isbn-10: 9063691718 / isbn-13: 9789063691714
Lewin T (2003) How to: Design cars Like A Pro. (Motorbooks International) ISBN 07603164614
www.conceptcar.co.uk
www.drawthrough.com
Steur Koos Eissen, R (2007) Sketching: Drawing Techniques for Product Designers
(Bis Publishers) isbn-10: 9063691718 / isbn-13: 9789063691714
Lewin T (2003) How to: Design cars Like A Pro. (Motorbooks International) ISBN 07603164614
www.conceptcar.co.uk
www.drawthrough.com
Module Resources
Access to studio space and lecture/seminar room with blackout and digital presentation hardware. Computer workshop facilities and appropriate software
Design Study Collection
Non-specialist computing facilities for email, internet access, word processing, database, spreadsheet and basic presentations will be available through the University's 'Information Services' on-campus facilities
The Blackboard virtual learning environment will be available (where relevant) to support this module. Details will be supplied in the module handbook.
Design Study Collection
Non-specialist computing facilities for email, internet access, word processing, database, spreadsheet and basic presentations will be available through the University's 'Information Services' on-campus facilities
The Blackboard virtual learning environment will be available (where relevant) to support this module. Details will be supplied in the module handbook.