Module Descriptors
COURSE INTRODUCTION
PROD40092
Key Facts
Digital, Technology, Innovation and Business
Level 4
45 credits
Contact
Leader: Daniel Lewis
Hours of Study
Scheduled Learning and Teaching Activities: 98
Independent Study Hours: 352
Total Learning Hours: 450
Pattern of Delivery
  • Occurrence A, Stoke Campus, UG Semester 1
Sites
  • Stoke Campus
Assessment
  • CWK - A&D weighted at 100%
Module Details
Module Texts
Dewey A. (2009): How to Illustrate and Design Concept Cars. Veloce Publishing Ltd
Eissen K.(2007): Sketching: Drawing Techniques for Product Designers. Bis Publishers
Lewin T. (2010): How to Design Cars Like a Pro. PaperbackMotorbooks International
Lidwell W. (2008): Deconstructing Product Design: Exploring the Form, Function, and Usability of 100 Amazing Products. Rockport Publishers
McDermott, C. (Ed) (1999) The Product Book. Rotovision
Morris R. (2009): The Fundamentals of Product Design [Paperback]. AVA Publishing
Rawlinson J.G. (1986) Creative Thinking & Brainstorming. Gower
Roam, D (2009) The Back of a Napkin, Solving Problems & Selling Ideas with Pictures. Marshall Cavendish

Magazines and Journals: New Design, ICON, Wallpaper, Blueprint
The Guardian
Websites:
Trendhunter.com
Trendwatching.com
IDSketching.com
Module Learning Strategies
In a series of workshops you will begin to identify and develop skills in idea generation and the communication of ideas, and the planning and execution of design projects.
You will work on a variety of activities as part of a team
Work independently, in the studio, workshop and other areas of the University
Take part in critiques and present your ideas to staff and other students

Key Information Se tData:
22% scheduled learning and teaching activities
78% guided independent learning
Module Resources
Access to Product & Transport Design studio (K21)
Seminar room (K21A)
Resource room (K27)
CAD Suite (K25A)
Presentation room (K25C)
Clay Modeling Workshops (K25B)(K25D)
3D & CAD Workshops (Wood, Metal, Plastic & Resin)

Access to relevant software (to include: Alias, Maya, SolidWorks, Adobe CS Suite, Microsoft Office, Keyshot, iMovie, Showcase, Keynote, SketchUp)

Thompson Library, including access to Lynda.com for online learning tutorials and Mintel (library portal)

The Blackboard virtual learning environment will be available (where relevant) to support this module. Details will be supplied in the module handbook.
Module Additional Assessment Details
To comprise of:
Team Project
Individual Project
[Learning Outcomes 1 - 5]

Further details will be available in the module handbook.

Key Information Set Data:
100% Coursework
Module Indicative Content
This module will introduce you to the skills and activities employed throughout the creative industries. You will experience a range of approaches to problem solving, idea generation and visual communication, analysis and teamworking.
You will also investigate the link between the creative process and market knowledge and research in formulating design solutions.
Supporting this module will be a range of technical Instruction (TI) led exercises and modulettes.
You will reflect on your learning and the contribution of your peers in team situations /presentations.