This module is the extension of Core Skills Part 1 where students will be taught all the required skills for a business presentation. Applications of key methods and techniques associated with 2 and 3-dimensional presentation will be used extensively throughout the semester.

Students will be experimenting with a number of techniques for visual representation in 2 and 3 dimensions.

At the end of the module, the students are required to produce a folder or portfolio of work demonstrating the understanding and competence of visualisation skills obtained from this module.

On successful completion of this module, the student should be able to:

1. Critically evaluate your visualisation work with reference to peers and professionals. (MQF6)
2. Produce and present work that communicate fully your ideas, concepts or information. (MQF8)
3. Produce a body of design work demonstrated by the successful use of skills gained (MQF 1 and 2)


MQF Learning Outcome Area MQF1 - Knowledge
MQF2 - Practical skills
MQF3 - Social skills & responsibilities
MQF4 - Values, attitudes and professionalism MQF5 - Communications, leadership and team skills MQF6 - Problem solving & scientific skills
MQF7 - Information management and lifelong learning skills MQF8 - Managerial and entrepreneurial skills

100% Coursework comprising: Continuous Assessment: 40% (LO1)
Final Assessment: 60% (LO2, 3)

The objectives of this module is to:
1. Contribute to the achievement of the Learning Outcomes specified for the student’s award at Level 4.
2. Enable students to develop their knowledge and skills in relation to core skills required in design process.
3. Meet the prerequisite requirements of modules at Level 5 of study.
4. Develop the ability of students to apply the knowledge they gain in relation to core skills required in design process.
5. Further develop lifelong learning skills of independent learning and study in relation to core skills required in design process.
6. Enable students to develop their ability to:

• Critically analyse
• Solve complex problems
• Learn from varied sources
• Be aware of the needs of others and self

Zhang, L. & Cai, Y. (2018) Product design Sketching: Vehicles, CYPI Press. ISBN: 978-1908175564

Crothers, B. (2017) Presto Sketching: The Magic of Simple Drawing for Brilliant Product Thinking and Design, O’Reilly Media, 1st Edition ISBN: 978-1491994283

Dewey, A. (2017) How to Illustrate Design Concept Cars, Veloce Publishing, 2nd Edition. ISBN: 978-1787110151

Seok, S. (2015) Skeren Sketchbook (Sketching and drawing skills for product design), Skeren, 1st edition. ISBN 979-1195694402

Fashionary, (2016) Fashionary Bag Design: A Handbook for Accessories Designers, Fashionary International Limited. ISBN: 978-9887710806

Additional reading
Eissen K. (2014) Sketching: Product Design Presentation, Bis, Amsterdam. ISBN: 9789063693299

Andres, P. (2013) Product Sketches: From rough to refined, BIS Publisher. ISBN: 9789063693091

Alex, M. (2013) Research Methods for Product Design, Laurence king Publisher, ISBN: 9781780673028

Lewin, T. (2010) How to Design Cars Like a Pro, Motorbooks, Minneapolis. ISBN: 9780760336953

Richard, M. (2009) The fundamental of Product Design, AVA pub. ISBN: 9782940373178

Dewey A. (2009) How to Illustrate and Design Concept Cars, Veloce, Dorchester ISBN: 9781845842208

Eissen K. (2007) Sketching: Drawing Techniques for Product Designers, Bis, Amsterdam. ISBN: 9789063691714