Module Descriptors
AUTOMOTIVE PRESENTATION SKILLS
PROD50039
Key Facts
Faculty of Arts and Creative Technologies
Level 5
15 credits
Contact
Leader: Hugh Williamson
Email: Hugh.Williamson@staffs.ac.uk
Hours of Study
Scheduled Learning and Teaching Activities: 25
Independent Study Hours: 125
Total Learning Hours: 150
Assessment
- CWK - A&D weighted at 100%
Module Details
Module Resources
www.conceptcar.co.uk
www.drawthrough.com
www.haraldbelker.com
www.cardesignnews.com
Design Studio
CAD workshops
Lecture/Seminar space
OHP, slide projectors, data projector, video facilities
3D workshop
Students are expected to take advantage of the extensive library facilities available within the University; keeping abreast of current developments through appropriate periodicals, CD_ROMs, online resources and be aware of the work of major practitioners within the field of automotive, transport and product design.
www.drawthrough.com
www.haraldbelker.com
www.cardesignnews.com
Design Studio
CAD workshops
Lecture/Seminar space
OHP, slide projectors, data projector, video facilities
3D workshop
Students are expected to take advantage of the extensive library facilities available within the University; keeping abreast of current developments through appropriate periodicals, CD_ROMs, online resources and be aware of the work of major practitioners within the field of automotive, transport and product design.
Module Additional Assessment Details
A portfolio of traditional and digital illustrations 80% [Learning Outcomes 1,2,3]
Research folder 20% [Learning Outcome 2]
Research folder 20% [Learning Outcome 2]
Module Indicative Content
This module will build on your skills in presenting ideas and information in two and three dimensions and its role within the professional practice of automotive and transportation design studios.
Further exploration of the key methods and techniques associated with two dimensional presentation which will include marker rendering, coloured pencils and pastels, particularly in relation to the generation of interior and exterior vehicle views
You will become more aware of the role of computer software (e.g Photoshop) to manipulate imagery, both manually and digitally originated. You will appreciate the use of digital photography and layout in the production and presentation of ideas.
You will develop a high level of competence in the various materials and methods via experimentation.
The culmination of the module will be an individual portfolio of work demonstrating competence and application of the above.
Further exploration of the key methods and techniques associated with two dimensional presentation which will include marker rendering, coloured pencils and pastels, particularly in relation to the generation of interior and exterior vehicle views
You will become more aware of the role of computer software (e.g Photoshop) to manipulate imagery, both manually and digitally originated. You will appreciate the use of digital photography and layout in the production and presentation of ideas.
You will develop a high level of competence in the various materials and methods via experimentation.
The culmination of the module will be an individual portfolio of work demonstrating competence and application of the above.
Module Learning Strategies
Watching demonstrations of presentation techniques.
Experimenting with 2D, 3D and computer visualisation techniques
Working independently, in the studio and workshops,
Taking part in individual and group tutorials
Taking part in critiques and making a presentation of your work to other students and staff
Experimenting with 2D, 3D and computer visualisation techniques
Working independently, in the studio and workshops,
Taking part in individual and group tutorials
Taking part in critiques and making a presentation of your work to other students and staff
Module Texts
Lewin T (2003) How to: Design cars Like A Pro. (Motorbooks International) ISBN 07603164614
Bell J (2003) Concept Car Design - Driving the Dream (Rotovision) ISBN 2880465648
C.Edson Armi American Car Design Now: Inside the Studios of America's Top Car Designers 2004 (Rizzoli) ISBN084782540X
Dredge R (2005) Concept Cars : Designing for the Future (Thunder Bay Press) ISBN 1592233244
Powell, D (1995) Presentation Techniques (Little, Brown & Co) ISBN 0316912433
Kemnitzer, R(1983) Rendering with Markers; Watson & Guptill ISBN 0823045323
Car Styling (Quarterly publication available in library)
Bell J (2003) Concept Car Design - Driving the Dream (Rotovision) ISBN 2880465648
C.Edson Armi American Car Design Now: Inside the Studios of America's Top Car Designers 2004 (Rizzoli) ISBN084782540X
Dredge R (2005) Concept Cars : Designing for the Future (Thunder Bay Press) ISBN 1592233244
Powell, D (1995) Presentation Techniques (Little, Brown & Co) ISBN 0316912433
Kemnitzer, R(1983) Rendering with Markers; Watson & Guptill ISBN 0823045323
Car Styling (Quarterly publication available in library)