Successful transport design relies not only competency in core skills but in the ability to generate a wide range of concepts and solutions to a design problem.
This ability to think laterally and utilise diverse sources of research and inspiration can lift an idea from the everyday to the inspired. This module will push your imagination enabling you to think rapidly and broadly in response to a brief. You need to communicate these ideas and demonstrate that you know the impact of semantics and aesthetics through the use of colour form and texture. During the initial project phase you will work in groups tackling brainstorming, ideas and market research.

Production of an appropriate range of design solutions, clearly communicated on paper via sketch drawing, presentation media and sketch modelling (where deemed appropriate).
(1, 2) 80%

The compilation (in teams where appropriate), of appropriate visual 'mood', style, and market mapping boards
(3,4) 20%

Exploration of various design methods involved with idea generation.
Intense ideas generation sessions using a variety of creative thinking methods during both studio and self managed sessions.
Generation of concise, communicative flatwork for review by peers and staff team.
Group critiques and presentations will be used throughout the module.

Access to studio space and lecture/seminar room with blackout and digital presentation hardware. Computer workshop facilities and appropriate software.
Design Study Collection.
Non-specialist computing facilities for email, Internet access, word processing, database, spreadsheet and basic presentations will be available through the University's 'Information Services' on-campus facilities.
The Blackboard virtual learning environment will be available (where relevant) to support this module - details will be supplied in the module handbook.

Koos Eissen (2007)Sketching: Drawing Techniques for Product Designers (Bis Publishers) ISBN9063691718
Lewin T (2003) How to: Design cars Like A Pro. (Motorbooks International) ISBN 07603164614
Bell J (2003) Concept Car Design - Driving the Dream (Rotovision) ISBN 2880465648
C.Edson Armi American Car Design Now: Inside the Studios of America's Top Car Designers 2004 (Rizzoli)ISBN084782540X
Dredge R (2005) Concept Cars : Designing for the Future (Thunder Bay Press) ISBN 1592233244
Powell, D (1995) Presentation Techniques (Little, Brown & Co) ISBN 0316912433

www.conceptcar.co.uk
www.drawthrough.com
www.haraldbelker.com
www.cardesignnews.com