Module Descriptors
TRANSPORT DESIGN CONCEPTS
PROD50069
Key Facts
School of Digital, Technologies and Arts
Level 5
15 credits
Contact
Leader: Hugh Williamson
Hours of Study
Scheduled Learning and Teaching Activities: 36
Independent Study Hours: 114
Total Learning Hours: 150
Pattern of Delivery
  • Occurrence A, Asia Pacific Institute of Information Technology, UG Semester 1
  • Occurrence B, Asia Pacific Institute of Information Technology, UG Semester 2
  • Occurrence C, Asia Pacific Institute of Information Technology, UG Semester 1
  • Occurrence C, Asia Pacific Institute of Information Technology, UG Semester 3 to UG Semester 1
Sites
  • Asia Pacific Institute of Information Technology
Assessment
  • CWK-A&D weighted at 100%
Module Details
Module Additional Assessment Details
Production of an appropriate range of design solutions, clearly communicated on paper via sketch drawing, presentation media and sketch modelling (where deemed appropriate).
(Problem Solving/communication) 80%

The compilation of appropriate visual 'mood', style boards and market mapping boards
(Visual Analysis/Communication) 20%
Module Indicative Content
Successful transport design relies not only competency in core skills but in the ability to generate a wide range of concepts and solutions to a design problem.
This ability to think laterally and utilise diverse sources of research and inspiration can lift an idea from the everyday to the inspired. This module will push your imagination enabling you to think rapidly and broadly in response to a brief. You need to communicate these ideas and demonstrate that you know the impact of semantics and aesthetics through the use of colour form and texture.
Module Learning Strategies
Exploration of various design methods involved with idea generation.
Intense ideas generation sessions using a variety of creative thinking methods during both studio and self managed sessions.
Generation of concise, communicative flatwork for review by peers and staff team.
Group critiques and presentations will be used throughout the module.
Module Texts
Bell J (2003) Concept Car Design - Driving the Dream (Rotovision) ISBN 2880465648
Muranka,T(1996) Doing a Dyson (Dyson Appliances Ltd) ISBN 0952893509
de Bono, E(1990) Lateral Thinking: A Text Book of Creativity (Penguin) ISBN 0140137793
Other relevant sources of inspiration eg magazines & journals Alastair Fuad-Luke
Publisher: Thames & Hudson; 3 edition (5 Oct 2009)
ISBN-10: 0500288399 ISBN-13: 978-0500288399
www.conceptcar.co.uk
www.drawthrough.com
www.haraldbelker.com
www.cardesignnews.com
Module Resources
Access to studio space and lecture/seminar room with blackout and digital presentation hardware.
Computer workshop facilities and appropriate software
Design Study Collection
Non-specialist computing facilities for email, Internet access, word processing, database,
spreadsheet and basic presentations will be available through the University's 'Information Services'
on-campus facilities
The Blackboard virtual learning environment will be available (where relevant) to support this module. Details will be supplied in the module handbook.