Production of an appropriate range of design solutions, clearly communicated on paper via sketch drawing, presentation media and sketch modelling (where deemed appropriate). (Problem Solving/communication) 80%
The compilation of appropriate visual 'mood', style boards and market mapping boards (Visual Analysis/Communication) 20%

Successful product design relies not only competency in core skills but in the ability to generate a wide range of concepts and solutions to a design problem. The ability to think laterally and utilise diverse sources of research and inspiration can lift an idea from the everyday to the inspired.

This module will push your imagination enabling you to think rapidly and broadly in response to a brief. You need to communicate these ideas and demonstrate that you know the impact of semantics and aesthetics through the use of colour form and texture.

Exploration of various design methods involved with idea generation.
Intense ideas generation sessions using a variety of creative thinking methods during both studio and self managed sessions.
Generation of concise, communicative flatwork for review by peers and staff team.
Group critiques and presentations will be used throughout the module.

Fully equipped 3D workshop, product design studio, video player, OHP, slide / data projector, library, CD-ROM and reader, telecommunications equipment, seminar room

Non-specialist computing facilities for email, internet access, word processing, database, spreadsheet and basic presentations will be available through LLRS/ITS facilities on campus, not from within the Faculty itself - the exception being the Faculty's Student Browsers based in studios which will support email and internet access.

Muranka,T(1996) Doing a Dyson (Dyson Appliances Ltd) ISBN 0952893509
de Bono, E(1990) Lateral Thinking: A Text Book of Creativity (Penguin) ISBN 0140137793
Other relevant sources of inspiration eg magazines & journals