You will examine the way in which new technologies, new markets and new materials or processes may effect current product offerings or lead to new product development.
You will originate designs / products which demonstrate your understanding of manufacturing and production issues.
You will use 3D model making to develop quality of detail which shows an understanding of manufacturing and assembly issues in relation to specified materials.
You will develop an awareness of the way in which CAD and CAM can enable you to communicate with engineers, manufacturers, assemblers, retailers, marketers and users.

Demonstrate your awareness of and the appropriate choice of manufacturing systems, processes and materials (analysis)
Clear communication of intended markets, user requirements and proposed design solutions via an appropriate standard of visual media (communication)
Demonstrate 'prior learning' and the transference of knowledge between modules and levels (application / reflection)
Demonstrate an awareness and understanding of product semantics and aesthetics via evolved design proposals communicated via drawings, presentation media and physical modelling (visual analysis)
Above FIVE outcomes / criteria equally weighted, unless specified differently within the module pack.

Key Information Set Data:
100% coursework

Access to:
Design studio, fully equipped 3D workshops, CAD workshops, Library, conference room, resource room, clay modelling studio, campus wireless internet connection, relevant software, digital projector, DVD player, Blackboard virtual learning environment, Design Study Collection.

Using the Library, Internet and other current information resources you will research and improve your awareness of technological developments, manufacturing and materials information.
Analysis of video presentations on manufacturing and materials processes.
Develop an awareness of current manufacturing processes, materials selection issues and the influence each may have upon product development and realisation.
Visit relevant exhibitions and manufacturers when possible.
Through product analysis, develop an appreciation for assembly methods, manufacturing processes and materials.
Through research and product analysis appreciate the impact of technological advances upon product specification and product life cycles.
Through negotiation, develop and refine agreed existing concepts with commercial and / or academic support or develop and refine solutions in answer to a specified brief / problem / range of parameters.
Produce a competent piece of product / industrial design work, suitable for mass manufacture and satisfying the defined user / market needs.
Communicate the final proposal via a highly finished 'facsimile' model or via appropriate 3D Computer modelling software.

Key Information Set Data:
24% Scheduled Learning and Teaching Activities
76% Guided Independent Study

Morris, R. The fundamentals of product design. 2940439214
IDSA (Ed). (2004) Products 2: 50 Real-life Products Uncovered. Rockport
Eissen, K. and Steur, R. Sketching: drawing techniques for product designers. ISBN: 9063691718
Lefteri, C. Making it: manufacturing techniques for product design. ISBN: 1856695069
Lefteri, C. Materials for inspirational design. ISBN: 2940361509
Hudson, J. Process : 50 product designs from concept to manufacture. ISBN: 1856697258
Reis, D. and Wiedemann, J. Product design in the sustainable era. ISBN: 3836520931