Coursework consisting of:
Production of an appropriate range of design solutions, clearly communicated on paper via sketch drawing (to include concept generation, developments and detail design), presentation media and sketch modelling (where deemed appropriate)

The compilation of appropriate visual 'mood', style boards and market mapping boards.
[Learning Outcomes 1-5]

More details in the module pack (may include facsimile model)

Key Information Set Data:
100% coursework

Use Libraries, the Internet and other appropriate information resources to generate research file. Visit museums and exhibitions and visit retail outlets to study products/vehicles specific to the brief. Exploration of various design methods involved with idea generation.
Idea generation sessions using a variety of creative thinking methods during both studio and self-managed sessions.
Generation of concise, communicative flatwork for group critiques and presentations throughout the module.
Attend seminars and tutorials focusing on the skill required for the module. Appropriate modelling for your design solution.
Participate in a final group critique or exhibition.

Key Information Set Data:
20% scheduled learning and teaching activities
80% guided independent learning

Alastair F. [3 ed. 2009]: Luke. Thames & Hudson
Batsford M. J. [1990]: Lamps and Lighting. Conran Design Guides
Bell J. [2003]: Concept Car Design - Driving the Dream. Rotovision
De Bono E. [1990]: Lateral Thinking: A Text Book of Creativity. Penguin
Hopkinson R. [1970]: The Ergonomics of Lighting. Macdonald & Co
Muranka T. [1996]: Doing a Dyson. Dyson Appliances Ltd
Turner J. [1994]: Lighting: An Introduction to Light. Lighting and Light Use

Other relevant sources of inspiration e.g. magazines, journals and websites:
www.conceptcar.co.uk
www.drawthrough.com
www.haraldbelker.com
www.cardesignnews.com

Access to Product & Transport Design studio (K21)
Seminar room (K21A)
Resource room (K27)
CAD Suite (K25A)
Presentation room (K25C)
Clay Modeling Workshops (K25B)(K25D)
3D & CAD Workshops (Wood, Metal, Plastic & Resin)

Access to relevant software (to include: Alias, Maya, SolidWorks, Adobe CS Suite, Microsoft Office, Keyshot, iMovie, Showcase, Keynote, SketchUp)

Thompson Library, including access to Lynda.com for online learning tutorials and Mintel (library portal)

The Blackboard virtual learning environment will be available (where relevant) to support this module. Details will be supplied in the module handbook.

1. IDENTIFY A PROBLEM AND TO PROPOSE A POTENTIAL SOLUTION USING CREATIVE THINKING AND IDEA GENERATION METHODS
[Problem Solving]

2. COMMUNICATE INFORMATION AND CONCEPTS VISUALLY TO A PROFESSIONAL STANDARD. CRITICALLY APPRAISE OTHER PRODUCTS/VEHICLES, AND TO CONTINUALLY EVALUATE THIS ASPECT IN YOUR OWN DESIGN WORK. AN UNDERSTANDING OF THE IMPORTANCE OF AESTHETICS IN THE SALE AND MARKETING OF A PRODUCT/VEHICLE. [Communication]

3. LIAISE SUCCESSFULLY WITH EXTERNAL BODIES AND TO WORK CLOSER WITH STAFF AND OTHER EXPERTS.
[Working With Others]

4. INTERPRET RESEARCH INTO CONTEMPORARY STYLES AND TO INVESTIGATE FORM THROUGH SKETCHWORK AND SKETCH MODELS.
[Visual Analysis]

5. APPLY YOUR RESEARCH INTO A VARIETY OF DESIGN CONCEPTS LATER DEVELOPED INTO A FINAL DESIGN.
[Application]

This module will push your imagination enabling you to think rapidly and broadly in response to a brief. You need to communicate these ideas and demonstrate that you know the impact of semantics and aesthetics through the use of colour form and texture.

Specific briefs and content targeted at either Product Design, or Transport Design are part of this module. Specific live industry clients for each pathway allow you to explore concept generation in a relevant and targeted way.