On successful completion of this module, the student should be able to:

1. The ability to communicate information and concepts visually to a professional standard. (MQF5) 2. The ability to critically appraise products to assess how product semantics is used, and to continually evaluate this aspect in your own design work. An understanding of the importance of aesthetics in the successful marketing and sale of a product. (MQF5 & MQF7). 3. The ability to liaise successfully with external bodies and to work closer with staff and other experts. (MQF5).

MQF Learning Outcome Area MQF1 - Knowledge MQF2 - Practical skills MQF3 - Social skills & responsibilities MQF4 - Values, attitudes and professionalism MQF5 - Communications, leadership and team skills MQF6 - Problem solving skills MQF7 - Information management and lifelong learning skills MQF8 - Managerial and entrepreneurial skills

The module comprises lectures and tutorials primarily focusing on workshop and practical skills

Successful product design relies not only competency in core skills but in the ability to generate a wide range of concepts and solutions to a design problem. The ability to think laterally and utilise diverse sources of research and inspiration can lift an idea from the everyday to the inspired.

This module will enhance student’s imagination and enabling them to think rapidly and broadly in response to a project brief. Student need to communicate their ideas and demonstrate the design practice through project progression.

A COURSEWORK - ART & DESIGN weighted at 100%.

The compilation of appropriate visual 'mood', style boards and market mapping boards (Visual Analysis/Communication)

CONTINUOUS ASSESSMENT (LO1 and LO2) = 30% 1. Assignment 1 = 10% 2. Assignment 2 = 10% 3. Assignment 3 = 10%

FINAL ASSESSMENT (LO1 and LO3) = 70% 1. Final Assignment 1 = 20% 2. Final Assignment 2 = 20% 3. Final Assignment 3 = 10% 4. Final Assignment 4 = 20%

Essential Reading Luis Perez-Breva (2017), Innovating: A Doer’s Manifesto for Starting from a Hunch, Prototyping Problems, Scaling Up and Learning to Be Productively Wrong, The MIT Press.

David Bramston, Ye Li (2016), Idea Searching for Design: How to Research and Develop Design Concepts (Basic Product Design) 2nd Edition, Fairchild Books.

Olivier Gamiette (2015), SOON Timepiece Phenomena: adventures in concept watch design (English and French Edition), Design Studio Press; Bilingual edition.

Peter Benz (2015), Experience Design: Concepts and Case Studies, Bloomsbury Academic; UK ed. Edition.

Paolo Aliverti, Andrea Maietta, Patrick Di Justo (2015), The Maker’s Manual: A Practical Guide to the New Industrial Revolution, Maker Media, Inc; 1 edition.

Additional Reading Eissen, Koos (2014), Sketching: Product Design Presentation, Amsterdam: Bis.

Meybaum, Hardi (2014), The Art of Product Design: Changing How Things Get Made, Hoboken, New Jersey: Wiley.

Milton, Alex (2013), Research Methods For Product Design/Alex Milton & Paul Rodgers, London: Laurence King Pub.

Parada, Andres (2013), Product Sketches: From Rough To Refined, Amsterdam: BIS Publishers.

Lefteri, Chris (2012), Making It: Manufacturing Techniques for Product Design, London: Laurence King.

Ulrich, Karl T (2012), Product Design and Development/Karl T.Ulrich, Steven D.Eppinger, New York: McGraw-Hill/Irwin.

Jennifer Hudson (2011), Process 2nd Edition: 50 Product Designs from Concepts to Manufacture, Laurence King Publishing.

Soares, Marcelo Marcio (2011), Human Factors and Ergonomics in Consumer Product Design, Uses and Applications, Boca Raton, FL: CRC Press.

Reis, Dalcacio (2010), Product Design In The Sustainable Era, Koln: Taschen.

Terry Lee Stone (2010), Managing the Design Process - Concept Development: An Essential Manual for the working designer, Rockport Publishers

Niemann. Jorg, Serge. Tichkiewitch, Westkamper. Engelbert (2010), Design of Sustainable Product Life Cycles, Berlin: Springer.

Morris, Richard (2009), The Fundamentals of Product Design, Lausanne: La Vergne, TN: AVA Pub,; Distributed in the USA and Canada by Ingram Publisher Services.

Turkka Kalervo Keinonen, Roope Takala (2006), Product Concept Design: A Review of Conceptual Design of Products in Industry, Springer.

Other relevant sources of inspiration eg magazines & journals.