On successful completion of this module, the student should be able to:

1. Design a potential solution using creative thinking and idea generation methods. (MQF6) 2. Communicate information and concepts visually to a professional standard. (MQF5) 3. Appraise products to assess how product semantics is used, and to continually evaluate this aspect in your own design work. An understanding of the importance of aesthetics in the successful marketing and sale of a product. (MQF7).


MQF Learning Outcome Area MQF1 – Knowledge MQF2 - Practical skills MQF3 - Social skills & responsibilities MQF4 - Values, attitudes, professionalism and ethics MQF5 - Communications, leadership and team skills MQF6 - Problem solving & scientific skills MQF7 - Research, Information management and lifelong learning skills MQF8 - Managerial & entrepreneurial skills

Lecture and Tutorial primarily focusing on workshop and practical skills

Successful product design relies not only competency in core skills but in the ability to generate a wide range of concepts and solutions to a design problem. The ability to think laterally and utilise diverse sources of research and inspiration can lift an idea from the everyday to the inspired.

This module will push your imagination enabling you to think rapidly and broadly in response to a brief. You need to communicate these ideas and demonstrate that you know the impact of semantics and aesthetics through the use of colour form and texture.

A COURSEWORK - ART & DESIGN weighted at 100%.

Continuous Assessment: 40% (LO1) Advance form study – 15% Proportion- 15% Detailing -10%

Final Assessment: 60% (LO3) Research – 10% Sketch book- Concept Design -20% Digital Animation – 15% Interactive Design-10% Presentation-5%

Essential Reading

Ulrich, (2016) Product Design and Development, Mc Graw Hill India, 5th Edition. ISBN: 9352601858

Lewrick, M. (2018) The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Business and Ecosystems, Wiley, 1st Edition. ISBN: 1119467470

Hurff, S. (2016) Designing Products People Love: How Great Designers Create Successful Product, O’ Reilly Media, 1st Edition. ISBN: 1491923679

Bramston, D. and YeLi (2016) Idea searching for design: How to research and develop design concepts ( Basics product design), Fairchild. ISBN: 978-1472581969

Perez-Breva, L., Roberts, E. and Fuhrer, N. (2017) Innovation: A doer's Manifesto for starting from a hunch, prototyping problems, scaling up and learning to be productively wrong, The MIT press. ASIN: B06W2MFZZN

Cagan, M. (2017) Inspired How to create tech products customers love, Wiley, 2nd edition. ISBN: 978-1119387503