Design for Industry 2 builds on the experiences and skills acquired in Design for Industry 1. This module aims to provide you with the experience and understanding of the relationship which exists between designer and client in the commercial environment, whether this is in relation to external clients, competition briefs, commissions or developing your own range of `design led' products for a contemporary market.

You will learn to recognize appropriate methods of manufacture, from the inception of ideas and the translation of these as innovative design solutions. You will develop your own creative ideas and concepts within the complexities of commercial realities, gaining knowledge of professional working practices within a creative context. This may include negotiating with clients, suppliers and manufacturers in relation to fees, material costs and or production costs. Ultimately you will learn how best to convey your design solutions to a professional audience both visually and verbally.

Authentic Live Brief Assessment 100%
Mood/style boards, research boards, market mapping boards, production of an appropriate range of design solutions, clearly communicated on paper via sketch drawing (to include concept generation, development and detail design) and sketch models. Presentation material (to include final verbal presentation and/or presentation boards as negotiated with live project partner). Facsimile model and/or range of products.

[Learning Outcomes 1-5]

Primary and secondary research of various areas to include: identification and analysis of trends, market research, identifying and understanding potential customers (buyers) and consumers (users) and their needs, collating qualitative and quantitative data based on surveys and ethnographic studies.
Experimenting with the representation of form both manually (3D) and digitally (CAD in 2D and 3D). Presenting your work in a competent, professional and organised manner.
Working independently in the studio and workshops.
Taking part in individual and group tutorials and seminars.
Engage with business professionals to receive and provide constructive criticism.
Tutorials, individual and group, where you will present your work in progress and receive constructive criticism and feedback.
Communicate information and concepts visually to a professional standard.

Module Learning Outcome
1. Evaluate critically the appropriateness of different approaches to solving problems by using creative thinking and idea generating methods to propose solutions to problems arising from analysis.
University Learning Outcome
Problem Solving

Module Learning Outcome
2. Critically appraise other products/vehicles, and to continually evaluate this aspect in your own design work, and communicate information and arguments to a variety of audiences and deploy key techniques of design effectively.
University Learning Outcome
Communication

Module Learning Outcome
3. Critically select, evaluate and innovate for the contemporary market, using appropriate methods of enquiry.
University Learning Outcome
Enquiry

Module Learning Outcome
4. Apply your research to a variety of design concepts.
University Learning Outcome
Application

Module Learning Outcome
5. Critically evaluate solutions in relation to the global marketplace, and demonstrate qualities and transferable skills necessary for employment or further training including the development of existing skills.
University Learning Outcome
Reflection

Dedicated Design Studio
Specialist 3D Workshop facilities
Smart Zone – 3D Printing, Laser cutting, VR, 3D Scanning
Clay Modelling studio
CAD Labs
Seminar & Presentation Rooms
Access to relevant software (to include: Alias, Rhino, SolidWorks, Adobe CC, Microsoft Office, Keyshot, Keynote)

The Blackboard virtual learning environment will be available to support this module.

n addition to the suggested reading list below, you should determine your own extended reading list appropriate to your discipline and work. You are expected to take advantage of the extensive physical and digital library resources available within the University.

Your extended reading list should include websites, journals, magazines and newspaper articles, as well as texts relating to your appropriate discipline and the wider creative industries.

Our full course reading list can be found on Blackboard.

Alastair Fuad-Luke. [3 ed. 2009]: The Eco Design Handbook. Thames & Hudson.
Batsford M. J. [2012]: Lamps and Lighting. Conran Design Guides.
Bell J. [2003]: Concept Car Design - Driving the Dream. Rotovision.
De Bono E. [2009]: Lateral Thinking: A Text Book of Creativity. Penguin.
Muranka T. [1996]: Doing a Dyson. Dyson Appliances Ltd.
Wilhide E [2016]: Design: The Whole Story.
Newbury, S; Lewin, T [2008]: The Car Design Yearbook The Definitive Annual. Merrell Publishers Ltd.

N/A

This module will push your imagination, empowering you to think rapidly and creatively in response to a brief from a professional client. You will communicate your ideas visually and verbally, demonstrating that you know the impact of semantics and aesthetics using colour, form and texture to provide a variety of solutions to the clients’ brief. Working with a client is an excellent way to sharpen your reasoning skills and it builds your ability to interpret their requirements and react to feedback. You'll become more resilient, adaptable and professional as a designer as a result of this module.