You will find this an exciting and challenging module. This is where you will begin to explore the ‘Art’ of car design investigating the science of why things look beautiful. You will learn about proportion, scale, direction, and visual weight. This use of language may seem alien to you now but by the end of the module you will have a strong grasp of the techniques and terminology used in vehicle design studios.

The module will take you on a three-part journey learning how contemporary cars are designed, sculpted, and created. You will then explore conceptual shapes and forms through sketching uncovering new channels and sources of inspiration to influence your design work. The final part of the process will be to take your sketches and translate them on to a clay model. You will discover how important clay is as a fast and flexible form of 3D communication.

By working in clay, you will have a better understanding of 3D, improving your drawing and digital modelling capabilities. The module will bring together your 2D and 3D skills to produce a professional digital representation of your design.

Authentic Live Brief Assessment 75%
Visual research
Design ideation and development
Digital Renderings
Sketch models (minimum 3)
Clay Model
Final presentation boards (minimum 2)

Structured Report 25%
2500-word structured report.

[Learning Outcomes 1 -5]

Watching demonstrations of presentation techniques.
Experimenting with 2D, 3D and computer visualisation techniques.
Working independently, in the studio and workshops.
Taking part in discussions and presenting your work to other students and staff.
Supervised 'technical' instruction from qualified model-making staff.
Self-managed reviews of appropriate media and research into appropriate 'modelling' techniques.
Evaluation of modelling techniques.
Production of physical model for evaluation, development, and assessment.

Module Learning Outcome
1. Understand and demonstrate the artistic process, develop a vehicle architecture and analyse a brand philosophy enabling you to design a future thinking vehicle.
University Learning Outcome
Knowledge and understanding

Module Learning Outcome
2. Draw existing vehicles and communicate your ideas of fresh form languages through sketching and demonstrate knowledge of the main methods of enquiry.
University Learning Outcome
Enquiry

Module Learning Outcome
3. Reproduce photorealistic press sketches in a digital format, and apply underlying taught concepts and principles.
University Learning Outcome
Application

Module Learning Outcome
4. Build a 1:5 scale clay model of your design with accuracy using a range of established techniques and undertake critical analysis of form.
University Learning Outcome
Analysis

Module Learning Outcome
5. Exhibit understanding and confidence in the relevant skills taught on this module. Understand that change and development are critical stages in the design process.
University Learning Outcome
Learning

Dedicated Design Studio
Specialist 3D Workshop facilities
Smart Zone – 3D Printing, Laser cutting, VR, 3D Scanning
Clay Modelling studio
CAD Labs
Seminar & Presentation Rooms
Access to relevant software (to include: Alias, Rhino, SolidWorks, Adobe CC, Microsoft Office, Keyshot, Keynote)

The Blackboard virtual learning environment will be available to support this module.

Interior Motives Magazine

http://www.claysculptors.com/
www.conceptcar.co.uk
www.drawthrough.com
www.haraldbelker.com
www.cardesignnews.com
www.netcarshow.com
felixgodarddesign
Daniel Simon ®

In addition to the suggested reading list below, you should determine your own extended reading list appropriate to your discipline and work. You are expected to take advantage of the extensive physical and digital library resources available within the University.

Your extended reading list should include websites, journals, magazines and newspaper articles, as well as texts relating to your appropriate discipline and the wider creative industries.

Our full course reading list can be found on Blackboard.

D, Powell. (12 July 1990) Presentation Techniques: A Guide to Drawing and Presenting Design Ideas – Little, Brown.
Bell, J. [2003]: Concept Car Design - Driving the Dream. Rotovision.
Yasusato, Y. [2000]: Clay Modeling: Techniques for Giving Three-Dimensional Form to Idea. Car Styling. Dredge, R. [2005): Concept Cars: Designing for the Future. Thunder Bay Press [2005].
Armi,CE . [2007] American Car Design Now: Inside the Studios of America's Top Car Designers. Rizzoli International
Eissen K. & Steur R. [2013]: Sketching: Drawing Techniques for Product Designers. BIS Publishers.
Eissen K. & Steur R. [2019]: Sketching: The Basics. BIS Publishers.
Halgrimsson, B. [2012]: Prototyping and Modelmaking for Product Design [Portfolio Skills] Laurence King Publishers Ltd.
Lewin, T [2010]: How to: Design Cars Like a Pro. Motorbooks.
Professional Modelmaking: A Handbook. Whitney Library of Design.
Schilling, A [2017]: Basics Modelbuilding. Birkhauser.
Robertson, S [2013]: How to Draw: Drawing and Sketching Objects and Environments from Your Imagination. Design Studio Press.
Bayley, S [2008]: Cars: Freedom, Style, Sex, Power, Motion, Colour, Everything.
Conran Le Quement, P [2019]: Design Between the Lines. Merrel Publishers.
Simon, D [2007]: Cosmic Motors. Titan Books.
Szostak, P [2015]: The Art of Star Wars: The Force Awakens. Abrams.
Szostak, P [2020]: The Art of Star Wars: The Mandalorian. Abrams.

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Future Forms, even the name sounds exciting. You will get the opportunity to bring one of your exciting designs to life in the form of a clay model. In this module you will learn and understand the language of vehicle design, you will be able to see and understand the power of proportion, you will explore the complexities of form and learn how illustrate it. This is the module that will be the foundation to your career in vehicle design.