In this module you will learn topics relevant to your area of practice including; Creativity and Innovation, Intellectual Property, Branding, Emotional Design, Sustainability and Costings. You will reflect on your creative identity and your place within the creative industries.

Through primary research you’ll investigate a subject related to your practice and career plan before producing a structured report that analyses your findings. Study Skills sessions will develop your analysis and communication skills to develop a writing style to academic and industry standard.

As part of the module, you will also develop an appropriate brand identity for your own practice, considering your career options and external exposure, working either independently or as part of a company.

Structured Report 75%
3000-word structured report.

[Learning Outcomes 1-2]

Brand Identity coursework submission 25%
Brand Identity project with design logbook and final presentation material.

[Learning Outcome 3]

Lectures and Seminars exploring relevant design topics.
Flipped classroom teaching and learning.
Library and database research.
Desk based research.
Individual tutorials.
Group Critiques in which you will engage with peers to receive feedback.
Independent working.

Module Learning Outcome
1. Demonstrate knowledge and critical understanding of contextual issues affecting the creative industries.
University Learning Outcome
Knowledge & Understanding
Learning

Module Learning Outcome
2. Critically analyse secondary and primary research finding through a range of established techniques.
University Learning Outcome
Analysis

Module Learning Outcome
3. Reflect on your practice as a designer and produce relevant branding material, and demonstrate qualities and transferable skills necessary for employment or further training.
University Learning Outcome
Reflection

Dedicated Design Studio
Specialist 3D Workshop facilities
Smart Zone – 3D Printing, Laser cutting, VR, 3D Scanning
Clay Modelling studio
CAD Labs
Seminar & Presentation Rooms
Access to relevant software (to include: Alias, Rhino, SolidWorks, Adobe CC, Microsoft Office, Keyshot, Keynote)

The Blackboard virtual learning environment will be available to support this module.

In addition to the suggested reading list below, you should determine your own extended reading list appropriate to your discipline and work. You are expected to take advantage of the extensive physical and digital library resources available within the University.

Your extended reading list should include websites, journals, magazines and newspaper articles, as well as texts relating to your appropriate discipline and the wider creative industries.

Our full course reading list can be found on Blackboard.

Dalcacio, R. and Wiedemann, J. (2010) Product Design In The Sustainable Era. Germany: Taschen.
Walker, S. (2012) Sustainable by Design: Explorations in Theory and Practice. UK: Routledge.
Whitely, N. (1994) Design for Society, Reaktion Books, Whiteley, N. UK: Reaktion.
Lewis, H. and Gertsakis, J. (2001) Design and Environment: A Global Guide to Designing Greener Goods. UK: Routledge.
Davis, M. and Baldwin, J. (2006) More Than A Name: An Introduction to Branding. UK: AVA.
Deckers, E. (2017) Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself. USA: Que Publishing.
Hayden, N. (2009) Basics Marketing 01: Consumer Behaviour. UK: AVA.
Wiedemann, J. (2019) Logo Design. Global Brands: LOGO DESIGN VOL. 2. Germany: Taschen.
Chapman, J. (2015) Emotionally Durable Design: Objects, Experiences and Empathy. UK: Routledge.
Dunne, A. (2014) Speculative Everything: Design, Fiction, and Social Dreaming. USA: MIT.
Norman, D. (2005) Emotional Design: Why We Love (or Hate) Everyday Things. USA: Basic Books.
Booth, A. Sutton, A. and Papaioannou, D. (2016) Systematic Approaches To A Successful Literature Review. London: Sage Publications.
Cottrell, S. (2019) The Study Skills Handbook. UK: Red Globe Press.
Denscombe, M. (2014) The Good research Guide: For Small-Scale Social Research Projects.(5th ed). UK: Open University Press.

N/A

In this module you will explore key topics, including Creativity and Innovation, Intellectual Property, Branding, Emotional Design, Sustainability and Costings, taking you another step closer to being a professional within the creative industry sector. In this module you’ll also reflect on your identity as a designer/maker and produce a brand identity to promote your practice.