Module Descriptors
PRODUCT INNOVATION RESEARCH REPORT
PROD60048
Key Facts
Faculty of Arts and Creative Technologies
Level 6
30 credits
Hours of Study
Scheduled Learning and Teaching Activities: 20
Independent Study Hours: 280
Total Learning Hours: 300
Assessment
- REPORT weighted at 80%
- PRESENTATION - INDIVIDUAL weighted at 20%
Module Details
Module Additional Assessment Details
6,000 word report which is 80% of the final grade [Learning Outcomes 1, 2, 3 and 4].
Oral Presentation which is 20% of the final grade [Learning Outcome 1].
There is a single grade generated by the two components above.
Oral Presentation which is 20% of the final grade [Learning Outcome 1].
There is a single grade generated by the two components above.
Module Resources
Library, Slide Library, internet, OHP & presentation room, 35mm slide projector, data projector, laptop.
The Blackboard virtual learning environment will be available (where relevant) to support this module. Details will be supplied in the module handbook.
The Blackboard virtual learning environment will be available (where relevant) to support this module. Details will be supplied in the module handbook.
Module Texts
Moore, N., How to Do Research: The Complete Guide to Designing and Managing Research Projects (Library Association Publishing: 1999) ISBN: 1856043584
Marshall, P., Research Methods: How to Design and Conduct a Successful Project (Oxford : How To Books: 1997) ISBN: 1857034104
Bryman, A., Bell E., Business Research Methods (Oxford University Press: 2003) ISBN: 0199259380
Indicative reading will depend on the topic selected. Students are expected to take advantage of the library and computing facilities
available, and keep abreast of current developments through appropriate articles, programmes, reports and periodicals.
Marshall, P., Research Methods: How to Design and Conduct a Successful Project (Oxford : How To Books: 1997) ISBN: 1857034104
Bryman, A., Bell E., Business Research Methods (Oxford University Press: 2003) ISBN: 0199259380
Indicative reading will depend on the topic selected. Students are expected to take advantage of the library and computing facilities
available, and keep abreast of current developments through appropriate articles, programmes, reports and periodicals.
Module Learning Strategies
With individual and group tutorial guidance, this module consists of:
A series of lectures on writing a research report (semester 5).
Devise and negotiate a personal programme of study.
Prepare and plan a research schedule.
Design and negotiate a personal programme of study and prepare and produce a detailed proposal for a research report (semester 5).
You will synthesise and select appropriate material for your report, conduct primary research.
Your report will take into account the conventions of publishing such a report, including referencing, layout, quotations, titling, illustrations etc.
Prepare and execute a written and verbal presentation.
A series of lectures on writing a research report (semester 5).
Devise and negotiate a personal programme of study.
Prepare and plan a research schedule.
Design and negotiate a personal programme of study and prepare and produce a detailed proposal for a research report (semester 5).
You will synthesise and select appropriate material for your report, conduct primary research.
Your report will take into account the conventions of publishing such a report, including referencing, layout, quotations, titling, illustrations etc.
Prepare and execute a written and verbal presentation.
Module Indicative Content
The emphasis of this module is to enable you to synthesise and bring together all the skills and knowledge of advertising and brand management methodology, acquired thoughout the product innovation course and demonstrate these through the medium of a personal programme of study. You will investigate a negotiated area of interest relevant to design management, plan and prepare a research plan and proposal which will lead to an advertising and brand management Research Report.