Module Descriptors
PROFESSIONAL PROJECT 2
PROD60070
Key Facts
School of Creative Arts and Engineering
Level 6
45 credits
Contact
Leader: Hugh Williamson
Hours of Study
Scheduled Learning and Teaching Activities: 96
Independent Study Hours: 354
Total Learning Hours: 450
Assessment
  • CWK - A&D weighted at 100%
Module Details
Module Additional Assessment Details
100% Coursework including presentation

Work will be presented in a 'degree show' style manner, with key visual material being mounted accordingly, supported by sketch/presentation models, CAD and appropriate audio/visual support (e.g. PowerPoint slideshow). Board mounted material to be accompanied by a definitive project title and clear statement of the project objectives.
ALL supporting material (design portfolios, sketch and research folders etc) to be clearly identifiable and available. The above should comprise a substantial body of conclusive product/industrial design work as appropriate to your project proposal and which should include a work schedule, research material, concept development work, ergonomic audit/test rig, a finished proposal and appropriate model(s). These may be physical and/or CAD.
A panel of at least two subject tutors (and possibly a third who may be from another area) will consider all aspects of your work via a verbal presentation. This will normally last 20 minutes with a further 10 minutes for questions and clarification.
A single assessment grade will result, the panel having taken an holistic view of your achievements, using the module learning outcomes as a guide for reviewing your work.
Module Texts
Essential texts:
You will be expected to take advantage of the extensive library facilities (including electronic) available within the University; keeping abreast of current developments through appropriate periodicals and being aware of the work of leading companies and designers.
Baxter. M (2002) Product Design - Practical methods for the systematic development of new products
(Nelson Thornes) ISBN 0748741976
Powell, D (1990) Presentation Techniques (Little Brown) ISBN 0316912433
Kemnitzer, R (1983) Rendering with Markers: Definitive Techniques for Designers, Illustrators and
Architects (Watson-Guptill) ISBN 0823045323

Recommended texts
A wide range of books, subject-specific journals, other related journal and newspaper articles, as well as
texts relating to the design process and promotion of design in a field relevant to your specific course of
study should be employed, by negotiation with your tutor.
Recommendations:
Muranka T (1996) Doing a Dyson, Dyson Appliances Ltd ISBN 0952893509
Coleman R (Ed) (1997) Working Together: A New Approach to design RCA ISBN 1874175713
Margolin V & Buchanan R (1995) The Idea of Design, MIT Press 0262631660
Cooper R & Press M (1995) The Design Agenda (Whiley) ISBN 0471941069
Cooper R & Press M (2003) The Design Experience: The Role of Design and Designers in the 21st
Century (Ashgate) ISBN 0566078910
Briffa (2004) Design Law (Law Society) ISBN 1853288179
Lydiate L (1992) Professional Practice in Design Consultancy, Design Council ISBN 0850723043 ***OUT OF PRINT ***(available in library)
Trudeau, N (1995) Professional Modelmaking: a handbook, Whitney Library of Design ISBN 0823040984*** OUT OF PRINT ***(available in library)
Journals: Wallpaper, Design Week, Abitare, Auto & Design, Blueprint, Domus, Form, I.D. (USA), Design, Car Styling
Module Indicative Content
You will use your major project brief, continually reviewing and re-evaluating research from semester 1 to progress your project towards its intended outcome. This must result in a significant body of work, representing a minimum of 450 hours of input. This will include developing concepts and analyzing and reflecting on them in an organized and logical manner.
Module Resources
Subject specific Studio[s] - Access to design studio and appropriate seminar areas.
Subject specific Workshop[s] - Access to 3D modelling facilities
Specialist computing facilities - Access to 3D modelling software (such as Autodesk MAYA), Adobe Photoshop, Macromedia Dreamweaver, MS Office
Tutorial Room

Non-specialist computing facilities for email, internet access, word processing, database, spreadsheet and basic presentations will be available through Information Services facilities on-campus, not from within the Faculty itself - the exception being the Student Browsers based in studios/base rooms which will support mainly if not exclusively provide email and internet access.
Module Learning Strategies
These learning strategies should be used:
Negotiation with staff over the development of your project ideas and direction, which demonstrates your knowledge gained from previous levels and from Professional Project 1.
Time for reflection, refinement and evaluation.
Carrying out further research, ideas generation and problem solving including analysis of the market place, sketch modeling and sketching.
Carrying out an ergonomic audit of your design, and communicating that information appropriately usingan ergonomic test rig.
Seeking advice from external professionals, visiting staff, subject staff and technicians regarding modelmaking, CAD modeling, visual representation, and materials and manufacture.
Self-assessment, interim group and solo critiques/meetings and student requested meetings.