Module Descriptors
EXTERNAL BRIEF
PROD60097
Key Facts
Digital, Technology, Innovation and Business
Level 6
30 credits
Contact
Leader: Daniel Lewis
Hours of Study
Scheduled Learning and Teaching Activities: 72
Independent Study Hours: 228
Total Learning Hours: 300
Pattern of Delivery
  • Occurrence A, Stoke Campus, UG Semester 1 to UG Semester 2
Sites
  • Stoke Campus
Assessment
  • CWK - A&D weighted at 100%
Module Details
Module Additional Assessment Details
Comprising of:
Restated brief and product specification
Sketch work and sketch models
Professional presentation of final design proposal
[Learning Outcomes 1-3]

Key Information Set Data:
100% coursework
Module Learning Strategies
Analysing and investigating the project brief. Researching the appropriate market and/or users.
Developing an appropriate design solution derived from your research and analysis including practical design work - from conception to conclusion
Developing a professional presentation of your project as required for final submission

Key Information Set:
24% scheduled learning and teaching activities
76% guided independent learning

Module Texts
A range of books, subject-specific periodicals and journals, newspaper and other related articles, as well as texts relating to the design process and the promotion of design relevant to your course of study should be employed as negotiated with the module manager - together with any subject-specific visual, audio or audio- visual evidence to support your work.

Recommended
Eissen K. & Steur R. [2007] Sketching: Drawing Techniques for Product Designers. BIS Publishers
Forty A. [2012]: Objects of Desire, Design & Society since 1750. Thames & Hudson
Margolin V. & Buchanan R. [1995]: The Idea of Design. MIT Press
Powell D. [1995]: Presentation Techniques. Little, Brown & Co.
Woodham J. [1997]: Twentieth Century Design. Oxford Paperbacks

You will be expected to take advantage of the extensive library facilities available within the University, keeping abreast of current developments through appropriate periodicals and being aware of the work of major practitioners in your subject.
Module Resources
Access to Product & Transport Design studio (K21)
Seminar room (K21A)
Resource room (K27)
CAD Suite (K25A)
Presentation room (K25C)
Clay Modeling Workshops (K25B)(K25D)
3D & CAD Workshops (Wood, Metal, Plastic & Resin)

Access to relevant software (to include: Alias, Maya, SolidWorks, Adobe CS Suite, Microsoft Office, Keyshot, iMovie, Showcase, Keynote, SketchUp)

Thompson Library, including access to Lynda.com for online learning tutorials and Mintel (library portal)

The Blackboard virtual learning environment will be available (where relevant) to support this module. Details will be supplied in the module handbook.
Module Indicative Content
You will be given the opportunity and experience of working on one or more external projects, which may be in the form of a competition and/or live brief with industry. The way in which a creative idea is influenced by the external partner's requirements will be considered, as will industrial and/or user constraints together with the generation of ideas and use of creative design methods developed over the previous levels of the course, finally presenting your work in a professional manner as determined by the client, competition or staff team.

Specific briefs and content targeted at either Product Design, or Transport Design are part of this module. Specific live industry clients for each pathway allow you to explore concept generation in a relevant and targeted way.