This module will combine perspectives in cognitive psychology, social psychology and individual differences to help students critically evaluate current approaches to real-world problems. The aim is for students to develop an in-depth understanding of key theoretical approaches in these core areas of the BPS (e.g., social cognition, identity perspectives, social constructionism, influence and perception, memory, attention biases, personality etc.) and how they are used to understand issues in society. Topics explored might include but are not limited to prejudice, immigration, leadership, language in the media, intergroup relations, motivation in the workplace, and poverty). Emphasis is given to academic research findings, discussion of recent trends, and practical application issues, as well as to the critical evaluation of key theories, models, and approaches.

Students will be asked to propose a plan, based on psychological theory in both social, cognitive and individual differences psychology, to help a (hypothetical) organisation solve a (hypothetical) problem and to reflect upon this process. Not only will this require students to have developed a thorough understanding of key theories in these disciplines, but they will need to be able to apply these theories to a real-world issue. Because the report will be tailored to a specific organisation with a specific issue that they need help with, students will need to be able tailor their applications to that context and communicate this effectively. Finally, as part of the assessment they must reflect on their own knowledge and academic skills base which aligns with the reflexive scientific practitioner model prevalent in many psychological careers.

To prepare for the assessment, students will receive dedicated sessions on problem solving, applying psychological theories to real-world issues, and communicating complex information to a lay audience. These will occur mainly through their seminars, where they will have the opportunity to engage in practical activities and receive formative feedback from their tutor. They will also be encouraged to discuss their plans for the assessment with their tutor.

Module content will be delivered by a mix of lectures, seminars and drop ins. Lectures will introduce and integrate knowledge of theories, debates, and research findings in key areas of social and cognitive psychology. The workshops will focus on how these ideas can be applied to real-world settings using activities such as discussions, role-play, and working with technical equipment common in experimental settings (e.g., Virtual Reality). These activities will aim to help students develop skills in problem-solving and communication, both of which are vital for the assessment and for future employment beyond their degree. Drop-in sessions will be available for students to chat and ask questions from their tutor, and/or to seek guidance on additional materials or opportunities in the areas being discussed.

1. Apply advanced knowledge and understanding of key psychological processes, models, theories, and contemporary research within both social, cognitive and individual differences psychology to suggest an innovative solution to a community issue or problem.

Knowledge and Understanding
Application and Problem Solving

2. Critically assess a range of applications using social and cognitive psychology to understand societal issues and produce an innovative evidence-based solution in collaboration with a professional organisation.

Critical Reasoning and Collaboration

3. Effectively disseminate academic research in different settings (e.g., a professional organisation) that is useful and applicable within those contexts.

Communication

4. Reflect on gaps in your own knowledge and utilise appropriate reflective practice to improve your decision-making as a professional.

Reflection

Access to counselling and observation suites, cognitive cubicles, audio–video recording equipment and associated technical support.

Access to specialist equipment such as eye-tracking and eyeblink systems, Biopac, driving simulator, virtual reality, and cold pressor equipment.

Myers, D. G., & Twenge, J. M. (2022). Social psychology (14th ed.). McGraw Hill Education.

Esgate, A., & Groom, D. (2025). An introduction to applied cognitive psychology (3rd ed.). Routledge.

Chamorro-Premuzic, T. (2014). Personality and individual differences (3rd ed.). Wiley-Blackwell.

Personality and Individual Differences (Chamorro-Premuzic, 2014) is included as a foundational textbook for this module. It provides a comprehensive and coherent overview of core concepts in differential psychology, trait theory, measurement, and individual differences that form the theoretical basis of the module.

Learning about psychology is one thing but learning how to use psychology is quite another! In this module you will explore how key theories and ideas in social and cognitive psychology are used to tackle important issues in society. For instance, what tools does psychology offer us for combating prejudice and discrimination? How can we use psychological theory to prevent fatalities in car accidents? You will have the opportunity to develop critical thinking and problem-solving skills that will not only help you understand how and why we behave as we do but will be key for employability following your degree.