Fundamentals of verbal and non-verbal communication

Importance of clear and concise messaging in public health

Understanding and promoting health literacy

Strategies to communicate health information effectively to diverse audiences

Communicating with culturally diverse populations

Addressing language barriers and cultural sensitivities

Designing and delivering effective public health campaigns

Use of media and digital platforms in health communication

Building trust and rapport with individuals and communities

Effective teamwork and collaboration in public health settings

Identifying and engaging key stakeholders (government, NGOs, community groups)

Strategies for successful partnerships and collaborations

Ensuring ethical standards in public health communication

Privacy, confidentiality, and informed consent in communication practices

Assessment 1 (Learning Outcomes 2 & 3)

Working in small groups, you will develop and write a business case proposing a digital public health campaign strategy targeting a health promotion or disease prevention initiative of your choice. This will include rationale for your choice of media and consideration of measures needed to target specific population groups. Example templates will be provided with key considerations.

Assessment 2 (Learning Outcomes 1 & 4)

As a group, you will pitch this campaign strategy in a 10 minute online presentation to a simulated commissioning board, communicating key messages in a succinct, professional manner.

Demonstrate knowledge and understanding of verbal and non-verbal communication strategies.

Knowledge & Understanding

Evaluate the role of public messaging in health promotion, considering factors impacting diverse populations.

Enquiry

Analysis

Develop and reflect upon skills in designing, delivering and utilising media and digital platforms for effective public health campaigns.

Learning

Application

Reflection

Demonstrate effective teamwork and collaboration through the development process and communicate key messages in a professional capacity.

Communication

Learning

Application

Key concepts will be delivered through lead lectures delivered through the university’s Virtual Learning Environment. This will then be followed by online synchronous discussion groups/seminars allowing learners to explore key issues and discuss the application to their particular working contexts.

In this module you will learn collaboratively with one another and will utilise group working to develop your assessment submission. There will be opportunities for formative and peer feedback throughout this process.

Virtual Learning Environment (VLE)

Online learning resources and guides

Library and academic resources

Recorded supplementary material

Chou, C. (2021), Communication Rx: Transforming Healthcare Through Relationship-Centred Communication, Maidenhead: McGraw-Hill Education.

Jasper, M., Rosser, M. and Mooney, G., (2013) Professional Development, Reflection and Decision-making in Nursing and Healthcare, 2nd edn, Oxford: Blackwell Publishing.

Moss, B., (2020). Communication Skills in Nursing, Health and Social Care (5th Ed.) London, Sage

Learn the fundamentals of effective verbal and non-verbal communication, health literacy promotion, and culturally sensitive messaging. This module covers media use, teamwork, stakeholder engagement, and ethical standards in public health communication, focusing on building trust and successful collaborations in diverse public health settings.