The ‘Sport Management: Strategy and Operations’ module offers you an introductory exploration into the principles that underpin effective sport management and service enhancement. By combining theoretical concepts with practical applications, this module equips you with the necessary skills to excel in diverse sport settings, preparing them to meet the demands of the contemporary sport management industry.



Module Content:

1. Service Improvement:

- Manage review and improve sales support and customer service programmes.

- Develop customer service procedures for an organisation

- Initiate and implement operation change



2. People Management and Development

- Management of human resources

- Discipline and grievance management



3. Business Functions

- Principles of business finance

- Manage strategic marketing activities

- Contribute to strategic planning

- Stakeholder engagement and management

Assessment: This assessment involves a simulated role-play exercise where you are assessed upon your competency to maintain professionalism and demonstrate appropriate knowledge and skills that are required of a sport/leisure operations manager, when dealing with customers and staff.

This module contains a blend of seminars and workshop activities, utilising an enhanced digital pedagogical approach such as immersive simulation to support learning. Seminars and workshops will be interactive and require full participation utilising an inquiry-based teaching style. Some seminars will be student led and facilitated by the lecturer. Independent study tasks will be set. However, further independent study will be required, which may include reading around module topics, discussion-based activities, or investigating current theory and practice associated with the module.

1. Demonstrate knowledge and understanding of sports management concepts by reviewing and managing operational and customer service procedures in leisure operations management.

Knowledge and Understanding

Communication

Learning


2. Communicate effective human resource in leisure operations management by undertaking a disciplinary or grievance case.

Knowledge and Understanding

Problem Solving

Application

Piekarz, M. (2021). Sport Operations Management and Development: An applied approach (1st ed.). Routledge.

Wilson, R., Platts, C., & Plumley, D. (2023). Torkildsen’s sport and Leisure Management (7th ed.). Routledge.

Library resources; Blackboard; Microsoft Teams; IT resources; Immersive simulation suite

The ‘Sport Management: Strategy and Operations’ module provides you with a comprehensive introduction to the principles of sport management and enhancing customer service. Through a combination of theory and practice, You will gain a strong understanding of managing, reviewing, and improving customer service programmes within diverse sport settings. The use of simulated and immersive technology (simmersion) will provide a safe environment for trial-and-error learning whilst utilising industry leading facilities. You will also learn how to align customer service procedures with strategic objectives, enabling them to contribute to the overall success and growth of sport organisations.