Module Descriptors
SPORT MARKETING AND EVENT MANAGEMENT
SPOR50382
Key Facts
Faculty of Health Sciences
Level 5
15 credits
Contact
Leader: James Lowe
Email: J.G.Lowe@staffs.ac.uk
Hours of Study
Scheduled Learning and Teaching Activities: 36
Independent Study Hours: 114
Total Learning Hours: 150
Assessment
- REPORT weighted at 100%
Module Details
Module Indicative Content
To enable students to understand and apply the principles of sports marketing and event management. Discipline areas investigated will include, marketing, finance, planning and volunteer management.
Module Learning Strategies
12 hours of tutor-led lectures
24 hours of workshops to develop marketing and event management skills
114 hours of individual study and research to develop a case study analysis
24 hours of workshops to develop marketing and event management skills
114 hours of individual study and research to develop a case study analysis
Module Texts
Mullin, J. B., Hardy, S. and Sutton, A. W. (2000) ' Sports Marketing', (2nd Ed) Human Kinetics
ISBN: 0880118776
Goldblatt, J. (2002) 'Special Events: Twenty First Century Global Events Management' (3rd edition).
Wiley. NY. ISBN: 0471396877
Pitts, B. G. and Stotlar, D. K. 'Fundamentals of Sport Marketing'. FIT. ISBN: 1885693338
Wenner, L. A. (1998). 'Media Sport'. Routledge. London. ISBN: 0415140804
Rowe, D. (1999) 'Sport, Culture and the Media'. OUP. ISBN: 0335202039
Slack, T. (1997) 'Understanding Sports Organisations'. Human Kinetics Ch2. ISBN: 0873229487
Shank, M. D. (2002) 'Sports Marketing'. Prentice Hall. ISBN: 0130407917
Getz, D. (1997) 'Event Management and Event Tourism'. Cognizant Co. NY Ch3. ISBN: 188234518
Graham, S., Goldblatt, J. J. and Delpy, L. (1995) 'The Ultimate Guide to Sport Event Management'. Ch3.
ISBN: 0071361243
ISBN: 0880118776
Goldblatt, J. (2002) 'Special Events: Twenty First Century Global Events Management' (3rd edition).
Wiley. NY. ISBN: 0471396877
Pitts, B. G. and Stotlar, D. K. 'Fundamentals of Sport Marketing'. FIT. ISBN: 1885693338
Wenner, L. A. (1998). 'Media Sport'. Routledge. London. ISBN: 0415140804
Rowe, D. (1999) 'Sport, Culture and the Media'. OUP. ISBN: 0335202039
Slack, T. (1997) 'Understanding Sports Organisations'. Human Kinetics Ch2. ISBN: 0873229487
Shank, M. D. (2002) 'Sports Marketing'. Prentice Hall. ISBN: 0130407917
Getz, D. (1997) 'Event Management and Event Tourism'. Cognizant Co. NY Ch3. ISBN: 188234518
Graham, S., Goldblatt, J. J. and Delpy, L. (1995) 'The Ultimate Guide to Sport Event Management'. Ch3.
ISBN: 0071361243
Module Resources
Academic and vocational journals
Internet facilities sufficient to access Blackboard.
Appropriately and adequately equipped lecture theatre.
Appropriately and adequately equipped workshop space.
Appropriately and adequately stocked library facilities.
Internet facilities sufficient to access Blackboard.
Appropriately and adequately equipped lecture theatre.
Appropriately and adequately equipped workshop space.
Appropriately and adequately stocked library facilities.
Module Additional Assessment Details
Summative Assessment:
Formulate and justify a sports event management and marketing plan (2500 words). This will include the presentation of an outline plan for a sports event together with a rationale for the plan, to assess LOs 1 and 2.
Formulate and justify a sports event management and marketing plan (2500 words). This will include the presentation of an outline plan for a sports event together with a rationale for the plan, to assess LOs 1 and 2.