Module Indicative Content
The module aims to provide students with an understanding of the broad range of careers in sport and allows the opportunity to focus upon the development of personal career aims. Professional Ethics will be discussed relating to a range of situations. Research skills will be assessed and the contribution the sports industry has in society analysed through live case studies.
Module Learning Strategies
Contact Hours: (32)
16x 1 hour tutor-led lecture programme
16x 1hour tutor led workshop programme
Independent Study Hours: (118)
59 hours background reading
59 hours submission preparation
Module Resources
Appropriately and adequately equipped lecture theatre.
Access to selected leisure facility.
Appropriately and adequately stocked library facilities.
Module Texts
Beech, J. & Chadwick, S. (2004). The Business of Sport Management. The Financial Times / Prentice Hall
Fergusson, J.G. (2006) Preparing for a Career in Sports (what can I do now?) Fergusson Publishing
Mullin, B.J., Hardy, S. & Sutton, W. (2007) Sport Marketing
Module Additional Assessment Details
1 x assignment (3,000 words) contributing 100% of the overall module mark which will assess learning outcomes 1, 2, 3, 4 & 5
Students will be provided with formative assessment and feedback via:
Group discussions on research findings.