Module Descriptors
MARKETING AND SPORT POLICY
SPOR50515
Key Facts
Faculty of Health Sciences
Level 5
30 credits
Contact
Leader: James Lowe
Email: J.G.Lowe@staffs.ac.uk
Hours of Study
Scheduled Learning and Teaching Activities: 60
Independent Study Hours: 240
Total Learning Hours: 300
Assessment
- EXAMINATION - SEEN EXAMINATION IN EXAMINATION CONDITIONS weighted at 50%
- COURSEWORK -ESSAY weighted at 50%
Module Details
Module Additional Assessment Details
There are two elements of assessment, both must be passed.
1. A SEEN EXAM length 120 Mins weighted at 50%. Assessing learning outcomes 3,4,5 and 6.
2. An ESSAY 2000 words weighted at 50% Assessing learning outcomes 1 and 2.
Additional Assessment Details (include formative feedback / assessment):
Students will sit a mock examination prior to the module examination. To facilitate understanding of the requirements of the final examination feedback on the mock examination will be provided through tutor led discussion in a group setting, allowing two way discussion and clarification
A group presentation based upon the essay content will provide an opportunity for formative feedback in preparation for the essay.
1. A SEEN EXAM length 120 Mins weighted at 50%. Assessing learning outcomes 3,4,5 and 6.
2. An ESSAY 2000 words weighted at 50% Assessing learning outcomes 1 and 2.
Additional Assessment Details (include formative feedback / assessment):
Students will sit a mock examination prior to the module examination. To facilitate understanding of the requirements of the final examination feedback on the mock examination will be provided through tutor led discussion in a group setting, allowing two way discussion and clarification
A group presentation based upon the essay content will provide an opportunity for formative feedback in preparation for the essay.
Module Indicative Content
The module will examine
1. Theories of the UK policy process and identify their application to the development of local sport and leisure policy.
2. Challenges facing UK government and providers of sport and leisure
3. The relationship between central and local government, and Sport England
4. Changing perspectives on the role of sport and leisure at the national, local and community level, with special reference to the target groups identified by Sport England
5. The discipline of sport marketing with specific emphasis upon promotion.
6. The relationship between market planning, the marketing mix and the promotional mix.
7. Market segmentation, communication methods, sponsorship, advertising, imaging, the sport product, branding and the use of semiotics in sport promotion.
1. Theories of the UK policy process and identify their application to the development of local sport and leisure policy.
2. Challenges facing UK government and providers of sport and leisure
3. The relationship between central and local government, and Sport England
4. Changing perspectives on the role of sport and leisure at the national, local and community level, with special reference to the target groups identified by Sport England
5. The discipline of sport marketing with specific emphasis upon promotion.
6. The relationship between market planning, the marketing mix and the promotional mix.
7. Market segmentation, communication methods, sponsorship, advertising, imaging, the sport product, branding and the use of semiotics in sport promotion.
Module Learning Strategies
Contact Hours: (60)
24 hours - 24 X 1 hour lectures
12 hours - 12 X 1 hour seminars
24 hours - 12 X 2 hour workshops
Independent Study Hours: (240)
130 hours Reading and Blackboard Activities
65 hours Reading to support lecture and workshop content
65 hours Blackboard activities extend beyond workshops
25 hours Group seminar preparation
85 hours Assessment preparation
40 hours Revision for examination
45 hours Essay development
24 hours - 24 X 1 hour lectures
12 hours - 12 X 1 hour seminars
24 hours - 12 X 2 hour workshops
Independent Study Hours: (240)
130 hours Reading and Blackboard Activities
65 hours Reading to support lecture and workshop content
65 hours Blackboard activities extend beyond workshops
25 hours Group seminar preparation
85 hours Assessment preparation
40 hours Revision for examination
45 hours Essay development
Module Resources
Lecture room with internet access.
IT laboratory with good quality projection and sound facilities, access to Blackboard and software capable of video download and playback.
IT laboratory with good quality projection and sound facilities, access to Blackboard and software capable of video download and playback.
Module Texts
Houlihan, B. (2008). Sport and society. London: Sage.
Hoye, R., Nicholson, M., & Houlihan, B. (2010) Sport & policy. Elsevier
Jarvie, G (2006). Sport, culture and society. London: Routledge.
Mullin, J.B., Hardy, S. and Sutton, A.W. (2010) Sports marketing (3rd ed). New York: Human Kinetics.
Hoye, R., Nicholson, M., & Houlihan, B. (2010) Sport & policy. Elsevier
Jarvie, G (2006). Sport, culture and society. London: Routledge.
Mullin, J.B., Hardy, S. and Sutton, A.W. (2010) Sports marketing (3rd ed). New York: Human Kinetics.