Fuller, L. (2006)Sport, Rhetoric, and Gender : Historical Perspectives and Media Representations. London: Palgrave Macmillan
Mullin, J.B., Hardy, S. and Sutton, A.W. (2007 ) Sports Marketing: 3rd Ed. New York:Human Kinetics
Rowe, D (2003) Sport Culture and the Media.The Unruly Trinity London: McGrawHill

1. Participate in a 15 minute presentation communicating the analysis of a sport promotion. This will assess LO2

2. 1500 word essay critically appraising a range of practical examples of sport promotion.LO1

Additional Assessment Details (including formative feedback / assessment:
Presentations will be used to guide the depth of analysis required in the essay through the use of discussions relating to content, analysis, methods adopted and validity of sources.

Contact Hours: (36)
12 x 1 hour tutor-led lectures
12 x 2 hour group planning and presentation.

Independent Study Hours: (114)
Background reading - 40 hours
Essay preparation and development - 40 hours
Presentation preparation - 16 hours
Researching / sourcing appropriate sport promotion examples - 10 hours
Analysis of sport promotional material - 8 hours

This module aims to provide an introduction the discipline of sport marketing with specific emphasis upon promotion. Issues will include, market planning, promotional tools, sponsorship, advertising, imaging, the sport product, semiotics and the use of polysemic structuring.

The skills required to communicate the results of research in sport marketing and promotion will be developed.

Access to Academic and Vocational Journals
Streaming capture software on staff machines
Video analysis facility
Lecture and seminar room with internet access, projector and DVD / video player.