1. Apply knowledge from the sub-disciplines of sport coaching and science to resolve the problem encountered in a critical manner. (Knowledge & Understanding, Application, Problem Solving)

2. Develop, implement, and critically reflect on a marketing plan and subsequent project to increase the client base of an established business. (Communication, Analysis)

3. Critically self-reflect on professional entrepreneurial and enterprise performance and development for a chosen career path. (Reflection, Analysis)

The overall aim of this module is to develop skills in aspects of: business planning, marketing, promotion, financial planning, communication, IT, and practically-relevant areas of football coaching and development, in order to offer a football-related, student-ran business at the University. The essence of the business will be to offer a health, fitness and football support service, incorporating aspects of the following: football coaching support; lifestyle assessment; health education; coaching; coach education and professional development; injury prevention; sport/exercise rehabilitation; nutrition; and personal training, depending on student skill base.

Working as a team to establish a project proposal which will then be implemented through the production of a business plan. Following the delivery of the project to the identified client group the project will be critically evaluated.

There are 2 assessment for this module:

A written team report weighted at 30%, consisting of 1000 words. (Assessing LO’s 1 and 2)

A written individual report Weighted at 70%, consisting of 2000 words. (Assessing LO’s 2 and 3)

Scheduled Learning and Teaching Activities: (70 hours)
39 hours Lectures/workshops/practical sessions which are tutor led -26 x 1.5 hour sessions
13 hours Small group tutorials - 1 hour sessions
18 hours Student-led sessions with tutor support - 1 hour sessions


Guided Independent Study: (230 hours)
120 hours Reading and research, to support tutor-led sessions and report
20 hours Group planning
30 hours Preparation/delivery of student-led sessions
60 hours Preparation of report

Blakey, P. (2011). Sport marketing. Exeter, UK: Learning Matters.
Mullin, B. J., Hardy, S., & Sutton, W. A. (2014). Sport marketing. (4th ed.). Champaign, IL: Human Kinetics
Masterman, G. (2014). Strategic sports event management (3rd ed.). London: Routledge
Tanner, R., & Gore, C. (Eds).(2013). Physiological tests for elite athletes. (2nd ed.). Champaign, IL: Human Kinetics.

Suitably-equipped teaching facility.
Suitably-equipped clinic/gym/centre for offering services.