A sociological analysis on the complex relationship between sport, the media and culture. This module draws on both historical and contemporary understandings of the symbiotic relationship between the media and sport. Analysing the major social changes that have impacted on the development of sport as a vehicle for celebrity and the dissemination of norms and values. The module introduces concepts of propaganda, performance and power as catalysts for driving change in an increasingly hyper-commodified landscape. Finally, the module asks the students to critically examine their own experiences with social media and sport.

Assessment 1- Semester 1 Video Presentation (40%) This requires utilisation of Voicethread (or equivalent) software and enables students to develop practical skills in presentation and dissemination. (LOS 1,2,3, )

Assessment 2 (Semester 2) Media Blog (60%) This allows the students to produce academic copy in the form of a blog which draws on contemporary research sources. (LOS 2,3,4,) Final assessment.

Additional Assessment Details (include formative feedback / assessment):

Assessment briefs will be provided at the start of each semester. Guidance will be provided via Blackboard and through guidance sessions.

Draft feedback will be given for both assignments.

Scheduled Learning and Teaching Activities (72 hours)
24 Hours lectures will; form an important part of the learning process, increasing students’ knowledge of crucial issues that underpin the course.
48 hours of seminars will support the content.

Specify the number of Guided Independent Study Hours attributed to each type of activity (eg reading / assessment preparation). Total hours should equate to Guided Independent Study Hours identified on page 1 of this form.

Guided Independent Study Hours (228 hours)
100 hours’ assessment preparation.
128 hours undertaking background reading. Including books, journals, current newspapers and internet in order to prepare for seminars and discussions.

Nicholson, M. (2015) Sport and the Media: Managing the Nexus.London; Routledge
Giulianotti, R. (2009) Sport: A Critical Sociology, London; Routledge
Andrews, D.L. & Carrington, B. (2013) A Companion to Sport, London; Blackwell
Kelner, M. (2013) Sit Down and Cheer, London; Bloomsbury

Lecture theatre, seminar room, OHP, VCR, internet access. Access to up to date journals.

1.Demonstrate an advanced sociological understanding of the symbiotic nature of sport and media and be able to disseminate the key areas.
Knowledge and Understanding
Enquiry
Learning
Analysis

2.Critically evaluate the relationship between the media and sport with an emphasis on gender, race and power
Knowledge and Understanding
Enquiry
Learning
Analysis

3. Critically examine the central role of the media in diffusing, promoting and perpetuating hierarchies within the sporting agora.
Knowledge and Understanding
Enquiry
Learning,
Analysis

4.Critically reflect on auto ethnographic experiences within sport and mediated culture
Communication
Reflection
Analysis

A sociological analysis on the complex relationship between sport, the media and culture. This module draws on both historical and contemporary understandings of the symbiotic relationship between the media and sport. Analysing the major social changes that have impacted on the development of sport as a vehicle for celebrity and the dissemination of norms and values. The module introduces concepts of propaganda, performance and power as catalysts for driving change in an increasingly hyper-commodified landscape. Finally, the module asks you to critically examine your own experiences with social media and sport.