A sociological analysis on the complex relationship between sport, the media and the culture of fame. This module draws on both historical and contemporary understandings of the symbiotic relationship between the media and sport. Analysing the major social changes that have impacted on the development of sport as a vehicle for celebrity and the dissemination of norms and values. The module introduces concepts of propaganda, performance and power as catalysts for driving change in an increasingly hyper-commodified landscape. Finally, the module asks the students to critically examine their own experiences with social media and sport.

Video Presentation (40%) (Learning Outcomes 1 and 2)
Academic Article (1500 words) (60%) (Learning Outcomes 2, 3 and 4) .This is the final assessment

Additional Assessment Details (include formative feedback / assessment):

Assessment briefs will be provided at the start of the semester. Guidance will be provided via Blackboard and through guidance sessions.

Draft feedback will be given for both assignments.

Scheduled Learning and Teaching Activities (36 hours)
12 Hours lectures will; form an important part of the learning process, increasing students’ knowledge of crucial issues that underpin the course.
24 hours of seminars will support the content.

Guided Independent Study Hours (114 hours)
50 hours’ assessment preparation.
64 hours undertaking background reading. Including books, journals, current newspapers and internet in order to prepare for seminars and discussions.

Lecture theatre, seminar room, OHP, VCR, internet access. Access to up to date journals.

Nicholson, M. (2015) Sport and the Media: Managing the Nexus
Giulianotti, R. (2009) Sport: A Critical Sociology, London; Routledge
Andrews, D.L. & Carrington, B. (2013) A Companion to Sport, London; Blackwell
Kelner, M. (2013) Sit Down and Cheer, London; Bloomsbury

1.Demonstrate an advanced sociological understanding of the symbiotic nature of sport and media Knowledge, Enquiry, Learning, Analysis

2.Critically evaluate the relationship between the media and sport with an emphasis on gender, race and power Knowledge, Enquiry, Learning, Analysis

3. Critically examine the central role of the media in diffusing, promoting and perpetuating hierarchies within the sporting agora. Knowledge, Enquiry, Learning, Analysis

4.Critically reflect on auto ethnographic experiences within sport and mediated culture Communication, Reflection, Analysis