Module Descriptors
STRATEGIC VISITOR ATTRACTION AND RESORT MANAGEMENT
STRA50137
Key Facts
Digital, Technology, Innovation and Business
Level 5
15 credits
Contact
Leader: Amanda Payne
Email: amanda.payne@staffs.ac.uk
Hours of Study
Scheduled Learning and Teaching Activities: 36
Independent Study Hours: 114
Total Learning Hours: 150
Pattern of Delivery
- Occurrence A, Stoke Campus, UG Semester 2
Sites
- Stoke Campus
Assessment
- ASSIGNMENT weighted at 100%
Module Details
ASSESSMENT DETAILS
An individual assignment of 2,000 words, 100%.
LO: 1-3.
LO: 1-3.
INDICATIVE CONTENT
This module introduces students to strategic issues in visitor attractions and resort management.
Examples of topics to be covered include the following:
• Strategy formulation
• Strategy skills and tools
• Internal analysis
• External environment analysis
• Competitive advantage
• Strategy options and capabilities selection
• Strategy implementation issues
• Performance and stakeholder satisfaction
• Project development and management
• Strategy evaluation
Examples of topics to be covered include the following:
• Strategy formulation
• Strategy skills and tools
• Internal analysis
• External environment analysis
• Competitive advantage
• Strategy options and capabilities selection
• Strategy implementation issues
• Performance and stakeholder satisfaction
• Project development and management
• Strategy evaluation
LEARNING OUTCOMES
1. Comprehend the role that strategy formulation plays in the management and growth of visitor attractions and resorts.
Knowledge, & Understanding
Analysis
2. Develop knowledge in the use of strategic tools for internal and external analysis of strategy options and capabilities in resorts and visitor attractions.
Knowledge & Understanding
Analysis
3. Understand approaches to implementation and evaluation of strategies for visitor attractions and resorts management.
Reflection,
Knowledge & Understanding
Analysis.
Knowledge, & Understanding
Analysis
2. Develop knowledge in the use of strategic tools for internal and external analysis of strategy options and capabilities in resorts and visitor attractions.
Knowledge & Understanding
Analysis
3. Understand approaches to implementation and evaluation of strategies for visitor attractions and resorts management.
Reflection,
Knowledge & Understanding
Analysis.
RESOURCES
Blackboard,
Library, including electronic resources,
Computer with internet connection and appropriate software,
Commercial resources e.g. guest speakers from industry, links with resorts and attractions.
Library, including electronic resources,
Computer with internet connection and appropriate software,
Commercial resources e.g. guest speakers from industry, links with resorts and attractions.
TEXTS
Evans, N. (2015). Strategic Management for Tourism, Hospitality and Events, 2nd edition, Routledge
Thompson, A. A., Peteraf, M.A., Gamble, J. E., & Strickland III, A. S. (2018). Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases, 21st edition, McGraw Hill
Thompson, A. A., Peteraf, M.A., Gamble, J. E., & Strickland III, A. S. (2018). Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases, 21st edition, McGraw Hill
Learning Strategies
The learning strategy for this module is based around students committing a total of 150 hours of activities towards achieving the learning outcomes. These will be split between 39 hours of direct contact with a tutor and 111 hours of directed, guided and self-study, together with preparation for and completion of the assessment tasks. Learning support material will be provided for the module.
The module will draw upon a mixture of activities including lectures, web-based activities, case study analysis, relevant videos and in-class discussions, individual and group problem solving and self-directed learning.
The module will draw upon a mixture of activities including lectures, web-based activities, case study analysis, relevant videos and in-class discussions, individual and group problem solving and self-directed learning.