Module Indicative Content
Using strategic tools, models and concepts, analysis of the external environment and internal capabilities of the organisation, including:
- Evaluation of markets and competitive contexts
- Value Chain and resource analysis, including financial analysis
- Stakeholder and leadership assessment
- Cultural aspects - organisational, national and international
Generating and evaluating strategic options, including:
- Competitive, market based and resource based options
- International strategies & methods of strategic development
- Evaluation of strategic options
Implementing and controlling strategy, including:
- The management of change
- Management structures, information systems and controls
Module Additional Assessment Details
An individual learning portfolio based on 5 case study exercises selected from the tutorials activities undertaken. Each of the five exercises (worth up to 10% of total marks) being of no more than typically 300 words (1500 words in total for all 5 portfolios), total weighting 50% (tests all learning outcomes)
AND
An individual assignment length 1500 words weighted at 50% (tests all learning outcomes)
OR
A 15 page group report based upon a computer simulated strategic context weighted at 50% (tests all learning outcomes)
Module Texts
Johnson, Scholes & Whittington (2005) Exploring Corporate Strategy (text with cases). ISBN 0-13-080740-0
Lynch R, (2006), Corporate Strategy, 4th Edition, Financial Times/Prentice Hall, ISBN 0-273-70178-9
Thompson J L, (2006), Strategic Management: Awareness and Change, 5th Edition, Thomson Business Press
Module Resources
Libraries
The Module Website
Learning Strategies
The learning strategy for this module is based around students committing a total of 150 hours of activities towards achieving the learning outcomes. These will be split between 39 hours of direct contact with a tutor and 111 hours of directed, guided and self-study, together with preparation for and completion of the assessment tasks. Learning support material will be provided for the module.
The module will draw upon a mixture of activities including lectures, web-based activities, case study analysis, relevant videos and in-class discussions, individual and group problem solving and self-directed learning.