Using strategic tools, models and concepts, analysis of the external environment and internal capabilities of the organisation, including:
- Evaluation of markets and competitive contexts
- Value Chain and resource analysis, including financial analysis
- Stakeholder and leadership assessment
- Cultural aspects - organisational, national and international

Generating and evaluating strategic options, including:
- Competitive, market based and resource based options
- International strategies & methods of strategic development
- Evaluation of strategic options

Implementing and controlling strategy, including:
- The management of change
- Management structures, information systems and controls

1. A formative case study, weighted at 0% but submission of which is compulsory, to be submitted early in the semester.
2. Individual Portfolio, weighted at 25% which will assess all Learning Outcomes.
3. An individual assignment, weighted at 75%, which will assess all Learning Outcomes.

The individual case study elements are based upon a range of case study exercises, selected from the tutorial activities undertaken. Each of the exercises will carry equal marks with approximately 820 words.

The individual assignment will either be based on a written case study or a strategy based simulation.

Libraries
Blackboard VLE
(Pebble Pad)

Johnson, Scholes and Whittington (2010) Exploring Corporate Strategy: Text and Cases. FT Prentice Hall Europe. ISBN 0273737023 (last checked September 2013)
Capon, C (2008) Understanding Strategic Management. FT Prentice Hall ISBN 0273694987 or ISBN 9780273694984 (last checked September 2013)
Exploring Strategy (2011) Johnson, Scholes and Whittington. (Text with Cases). Ft Prentice Hall

The learning strategy for this module is based around students committing a total of 150 hours of activities towards achieving the learning outcomes. These will be split between 39 hours of direct contact with a tutor and 111 hours of directed, guided and self-study, together with preparation for and completion of the assessment tasks. Learning support material will be provided for the module.
The module will draw upon a mixture of activities including lectures, web-based activities, case study analysis, relevant videos and in-class discussions, individual and group problem solving and self-directed learning.